Must Read: Instagram Launches New Video App, The Best-Selling Dresses of Spring 2016

And Google launches a tool to help retailers understand consumers' shopping habits.
Avatar:
Author:
Publish date:
Social count:
34
And Google launches a tool to help retailers understand consumers' shopping habits.
A look from Carolina Herrera's spring 2016 collection and Moda Operandi's best-selling dress Photo: Imaxtree

A look from Carolina Herrera's spring 2016 collection and Moda Operandi's best-selling dress Photo: Imaxtree

These are the stories making headlines this Thursday.

Moda Operandi's best-selling spring 2016 dress is by Carolina Herrera
Following a designer's runway show or presentation, Moda Operandi makes the looks available for preorder months before they hit stores. Meaning we already have data on which pieces from spring 2016 are winning with shoppers — particularly those for whom money is no object. The online retailer's top-five bestselling items were Carolina Herrera's $6,000 pastel pink dress, Etro's $7,540 lace-front dress, Delpozo's $2,300 shawl, Etro's $4,465 silk sundress and Dolce & Gabbana's $9,595 poplin dress. {WWD}

Instagram launches new app, Boomerang
Boomerang, which Instagram unveiled Thursday, takes a burst of photos and then stitches them together in a mini-video that plays forward and backward. It's really simple, and can make you look more creative and tech-savvy than you actually are. Take a look at the demo video here. {Instagram}

The costs of pursuing an intellectual property theft case
Back in 2011, freelance designer Iskander Asanaliev accused United Nude of copying his footwear designs from sketches that he had sent to the company. And while similarities do exist, it's also hard to prove whether or not the ideas came from Asanaliev or UN's older shoe models, in which case UN could also claim that Asanaliev drew inspiration from its existing designs. Both parties have been embattled ever since and the whole situation exemplifies the challenges of intellectual property protection in the fashion industry. {Quartz}

Public School designers shill watches for IWC
Luxury watch brand IWC has partnered New York ready-to-wear label Public School for three short marketing videos featuring Public School-clad models sporting watches from IWC's new Portofino 37 collection, the company's first for women. There are also short interviews with Public School (and DKNY) designers Dao-Yi Chow and Maxwell Osborne.  {WWD}

Google's new Shopping Insights tool helps retailers understand consumers
Google has launched Shopping Insights, a tool that allows retailers to analyze the popularity of and interest in certain products by aggregating keyword data from specific cities, times and devices. Because consumers habitually research product online before shopping in stores, the tool is supposed to help retailers make more informed merchandising and marketing decisions. {Google}

Is a chief people officer necessary?
In the last six-months, Burberry, Bonobos and Jet.com all hired their first chief people officers to oversee human resources and company culture. And while it might seem unnecessary at first, company culture is actually starting to become increasingly important, thanks to an improving economy and the social nature of millennials. {Business of Fashion}