Agnona Announces Stefano Pilati's Replacement

Simon Holloway has been named creative director at the Italian womenswear label.
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Maria Bobila
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Simon Holloway has been named creative director at the Italian womenswear label.

Italian fashion house Agnona, the women's counterpart to Ermenegildo Zegna, announced Wednesday morning that Simon Holloway has been named creative director effective Dec. 1. Holloway replaces Stefano Pilati, who joined Ermenegildo Zegna designing both the men's and women's lines in 2013 after departing YSL. Although Pilati exited his creative director role at Agnona in July, he continues to lead the design team for the Ermenegildo Zegna menswear line.

Holloway recently ended his two-year stint with Hogan, an Italian company owned by Tod's Group and known for its rotating roster of collaborating designers. Before Hogan, the British designer worked at Jimmy Choo, as well as Narciso Rodriguez, Ralph Lauren, Michael Kors and Calvin Klein. 

At Agnona, Holloway will be responsible for the brand's apparel, leather goods, footwear and overall image. He will report to CEO Alessandra Carra and work alongside Collection Director Natalina Stercoli and Commercial Director Paola Properzi Curti, who both joined the label in January. (Stercoli hails from a similar role at Miu Miu and Curti from Pucci.) Holloway will debut his work for Agnona for fall 2016.

This post has been updated with more details on Holloway's role as creative director at Agnona.