With so much anticipation surrounding the Balmain for H&M collaboration, it's no surprise that the website crashed immediately when the collection went live at 8 a.m. EST. This has certainly happened with previous H&M collabs, but Twitter and Instagram were both abuzz with comments and complaints on how quickly it occurred this time around.
H&M's customer service on Twitter tried to reassure those who couldn't get on the site right away, but that wasn't much help. People need their Balmain dresses not a positive affirmation!
Others opted to use the H&M app, but alas, that was down, too.
There were also a few humblebrags in the mix for those who did manage to score a piece or two online.
And in certain stores, like those in the Instagram videos below, there were literal stampedes among customers as soon as the doors opened.
Here's my personal experience: After hitting the site's "Try Again" button again and again (and again), I managed to get through to browse the collection just before 9 a.m. A quick browse revealed that only a few products were still in stock. A few minutes and a refresh of the women's collection page later, pretty much everything was sold out — save for the black and white bandeau tops, suede clutches in red, blue and green, and a cocktail ring. And if you're still reading this, it's probably too late. We reached out to the H&M team to see if the site would be restocked and have yet not heard back.
But there's hope! Sort of. If you're still looking for a piece of the #HMBALMAINATION, you can find it on eBay — for over $1K. A beaded dress that retails for $649, which was worn by Jourdan Dunn in the campaign ads, is already up for auction, ending at 10:25 a.m. EST. It's received up to 67 bids with the current offer at press time for $1,375. You can also buy this one now for $1,600. So there's that.