Black Friday Must Read: Fewer People Are Shopping in Stores, Everlane Gives Profits to Factory Workers

Everything you need to know on our nation's shopping holiday.
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Eliza Brooke
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Everything you need to know on our nation's shopping holiday.
A man shopping the Black Friday sales at H&M. Photo: Kena Betancur/Getty Images

A man shopping the Black Friday sales at H&M. Photo: Kena Betancur/Getty Images

In case you didn't notice, we're in the midst of that national (and increasingly global) pseudo-holiday: Black Friday. These are the stories making headlines in fashion and retail at large.

Police shooting protesters take to Chicago shopping district 
On Friday, demonstrators gathered in a major Chicago shopping area, blocking entrance to stores like Ralph Lauren and Saks Fifth Avenue, to express their outrage over the death of Laquan McDonald, a black 17-year-old who was shot 16 times by a white police officer, Jason Van Dyke, last year. Video footage of the shooting was released Tuesday. {New York Times}

Fewer people are out IRL for Black Friday
The day isn't done yet, but already it seems that fewer people are visiting malls and shopping centers in person. So where are they? You probably know the answer: Online. {Wall Street Journal}

Everlane redirects Black Friday profits to factory workers
This year, the online basics brand Everlane isn't putting anything on sale — but it is celebrating Black Friday by using its profit from the day to create a wellness program for its Los Angeles factory workers, as well as offer them free groceries, English classes and on-site health care. {Fast Company}

New Jersey shops for BCBG dresses, Ohio hunts for VS Pink
What are people shopping for across the country this Black Friday? According to Google search data gathered from Nov. 16 to 23, it varies state by state. While folks in Maine were browsing for bathing suits, Californians were on the hunt for Ugg Boots. The irony. {Vox}

Shoppers increasingly browse and buy on smartphones
Mobile shopping continues to grow in popularity. IBM data shows that smartphones accounted for 60 percent of all online traffic on Thanksgiving, with 40 percent of sales ultimately taking place on that channel — those are increases of roughly 15 and 7 percent relative to last year, respectively. {TechCrunch}