Natalie Massenet Has Registered a Mysterious New Company

It's called "Imaginary Ventures."
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Alyssa Vingan Klein
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It's called "Imaginary Ventures."
Net-a-Porter founder Natalie Massenet. Photo: David M. Benett/Getty Images

Net-a-Porter founder Natalie Massenet. Photo: David M. Benett/Getty Images

Right before the spring 2016 shows kicked off, the fashion industry was shocked to learn that Natalie Massenet, the founder and executive chairman of Net-a-Porter, was parting ways with the online retailer — just weeks before its merger with Yoox was set to finalize. The entrepreneur reportedly cashed out of all of her shares in the company (worth an estimated $153 million) and kept mum about her future plans, although rumors immediately started swirling that she would soon join the new Style.com, which Condé Nast is rebooting as an e-commerce site

However, a mysterious new filing made with Companies House in the UK suggests that Massenet is already thinking about her next move — and that it's going to be a completely new venture. According to the public filing, Massenet registered a business titled "Imaginary Ventures" on Oct. 14, listing herself as the director. Unfortunately, that's about all the document reveals — Massenet even listed her occupation as "none." Well played, Ms. Massenet. We can't wait to see what you do next.