It's been less than a week since H&M unleashed its massively successful (and stampede-inducing) Balmain line to the public, but the retail world is already onto the next of-the-moment collaboration. On Wednesday morning, Kohl's announced that it had tapped Reed Krakoff, womenswear designer and former, longtime creative director of Coach, to create the limited-edition Reed for Kohl's collection.
Already set to hit 1,116 Kohl's stores and Kohls.com in mid-April, the range will be priced between $15 and $129 — a radically far cry from the $3,000 handbags included in Krakoff's own signature offerings. Unlike Kohl's previous collaborations (Thakoon, Milly and Peter Som, to name a few) Reed for Kohl's will not fall under the DesigNation label and instead live as a stand-alone collection.
Handbags, as is the case with Krakoff's main line, will remain at the center of the Reed for Kohl's collection, which will also feature footwear and "American sportswear-inspired apparel, embracing unexpected color-blocking, statement stripes and novelty fabric and prints." In a release, Krakoff commented:
When Kohl’s presented me with this great opportunity, I couldn't say no. Everyday luxury embodies the best of American fashion. The ability to create great design at an incredible value is more relevant today than ever before. Great style is all about the unexpected, and Kohl's is an amazing platform for this limited-edition collection.
While the five-year-old brand announced in March that it would be "suspend[ing] all future design and production" and shutting down its stores, the company had a bit more up its sleeve. Come August, it published a placeholder on ReedKrakoff.com that claimed it was "undergoing a thrilling transformation," and that "ReedKrakoff.com will soon have a completely new look and feel." The site has not been updated since.
A spokesperson for Reed Krakoff did not immediately respond to a request for further information.