Having been linked by a licensing agreement for years, Tod's Group and the French footwear and accessories brand Roger Vivier are taking their relationship to the next level. The Italian company, which runs its namesake footwear and leather goods line along with the labels Fay and Hogan, announced Sunday that it has acquired Roger Vivier's trademark for €415 million — roughly $441 million. To carry that dating analogy too far, you could say Vivier has dispensed with merely leaving a toothbrush at Tod's place and finally moved in for real.
So Tod's, which already operated Roger Vivier as a licensee, now owns the brand outright, giving it "full control over the long-term planning of strategies and activities concerning the trademark" (that from a statement from the group). That said, not much has changed when you look at the people involved in the deal. Diego and Andrea Della Valle control Gousson, the Italian company that acquired Roger Vivier in 2003 and is now selling to Tod's; Diego Della Valle also controls Tod's and occupies the roles of chief executive and chairman.
The acquisition is expected to close by the end of January.