Cyber Monday Sales Hit an All-Time High as More Shoppers Eschew Stores for Web

Online sales tallied an estimated $3.07 billion on Monday, a new record.
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Lauren Indvik
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Online sales tallied an estimated $3.07 billion on Monday, a new record.
Shoppers took to stores — and their phones — to shop over Thanksgiving Weekend. Photo: Yana Paskova/Stringer

Shoppers took to stores — and their phones — to shop over Thanksgiving Weekend. Photo: Yana Paskova/Stringer

In the world of retail, 2015 is shaping up to be a seismic year. For the first time, more U.S. shoppers went online than to stores to shop on Black Friday, where they spent a record $2.74 billion, according to Adobe's estimates. Topping that off, shoppers spent another estimated $3.07 billion on Cyber Monday — a 16 percent increase year-over-year — making it the biggest sales day in online retail history. (IBM's forecast was even more optimistic, with sales up 17.8 percent over 2014.)

All in all, online retailers had plenty to celebrate over the weekend, with total sales from Thanksgiving Day through Cyber Monday amounting to $11 billion, per Adobe, which tracks 80 percent of all online transactions from the U.S.'s 100 top-performing retailers.

That might seem like dour news for brick-and-mortar retailers, but Adobe noted that retailers with both physical and online stores — what it calls "brick-and-click" retailers — saw the biggest growth on Cyber Monday, with sales up 18 percent over 2014. Just as Black Friday has become a big day for online retail, so too is Cyber Monday bolstering the businesses of retailers with a brick-and-mortar presence.

With more shoppers back at their desks, a greater percentage of Cyber Monday sales took place on desktop computers than mobile: While smartphones and tablets accounted for 34 percent of sales on Black Friday, it was responsible for only 26 percent of Cyber Monday sales by total spend.

Despite the record numbers online, the holiday season is still looking grim for many retailers, so expect more discounting ahead. U.S. retailers are encouraging shoppers to open their wallets a little further this Tuesday with Giving Tuesday promotions, and Adobe estimates that shoppers will spend more than $1 billion each day from now through Dec. 18.

This story was updated with more recent Cyber Monday figures from Adobe.