Gwyneth Paltrow's New York City Goop Pop-Up Shop Was Robbed

Paltrow has been Unconsciously Uncoupled from "a very limited number of items."
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Maura Brannigan
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Paltrow has been Unconsciously Uncoupled from "a very limited number of items."
Gwyneth Paltrow at a Goop pop-up launch party in Dallas in Nov. 2014. Photo: Layne Murdoch Jr./Getty Images

Gwyneth Paltrow at a Goop pop-up launch party in Dallas in Nov. 2014. Photo: Layne Murdoch Jr./Getty Images

Gwyneth Paltrow has been robbed! [Pause for dramatic effect.] Well, not Paltrow, exactly, but her upscale lifestyle brand Goop was the victim of an unfortunate theft over the weekend. On Saturday, the e-commerce company's pop-up in New York City's Shops at Columbus Circle mall was robbed of what People calls "approximately $173,465 worth of merchandise." A statement provided to Fashionista by Goop, however, was less specific: 

There was an isolated incident Saturday afternoon involving a very limited number of items, which was reported to the NYPD. While the store was crowded during one of our busiest days, thankfully the NYPD responded quickly, our customers and staff are safe, and we remain open for business with proper security precautions in place. 

According to People's report, three men entered the store and "forcibly opened a cabinet full of merchandise." While the men were said to have then been spotted by staff members, they exited the store before police arrived and no arrests have been made.

The NYPD did not immediately respond to our request for comment.

It's worth noting, though, that what Goop tells us was "a very limited number of items" reportedly translates to "$173,465 worth of merchandise," as confirmed to People by the NYPD. How many items is a "very limited number of items," and how expensive must those pieces have been to rack up a $173,465 price tag? For the record, Goop is currently promoting a $46,000 Hermès Mah-Jong set as part of its aptly-named "Ridiculous (and Awesome)" gift guide. So, theoretically, the thieves could have jacked three of those, and then, like, two-thirds of a Bang & Olufsen $40,000 gold-encrusted speaker tower? It's a hard-knock life.

Photo: Tumblr

Photo: Tumblr