PMK●BNC New York Is Hiring: Director - Brand Communications

PMK●BNC New York is seeking a Director for our Brand Communications division, focusing on fashion and lifestyle, to lead top-tier, national consumer brands accounts. This role requires exceptional leadership skills and excellent verbal and written communications skills.
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PMK●BNC New York is seeking a Director for our Brand Communications division, focusing on fashion and lifestyle, to lead top-tier, national consumer brands accounts. This role requires exceptional leadership skills and excellent verbal and written communications skills.
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PMK●BNC New York is seeking a Director for our Brand Communications division, focusing on fashion and lifestyle, to lead top-tier, national consumer brands accounts. The ideal candidate has experience successfully leading their teams in the planning, development and execution of multi-channel PR programs including media and influencer relations, social media, brand positioning, content development, talent engagement, budget management, inter-agency campaign strategy and client/account management.

This role requires exceptional leadership skills and excellent verbal and written communications skills. The ability to manage on-site media, a high degree of creativity and a high level of energy and commitment is key to success in this role. Staff management experience is required.

Roles & Responsibilities:

  • Serve as day-to-day leader for account team members ranging from account supervisors to administrative assistants
  • As team strategist, provide leadership, direction and guidance to account team and sound counsel to clients
  • Develop creative, results-driven marketing and public relations programs that help accomplish client’s overall objectives
  • Develop quality standards and ensure client satisfaction
  • Identify and develop client growth opportunities
  • Create and deliver client presentations and plans
  • Lead the communications strategy for clients across the print, online, broadcast and social media platforms
  • Secure business coverage in trade and consumer press highlighting new product launches, innovation, partnerships, licensing, etc. as well as overall brand vitality including ad paging and audience growth stories
  • Secure coverage on editorial in entertainment and lifestyle press
  • Conceive and craft smart, sophisticated and authoritative story lines and pitches
  • Forge and maintain relationships with key figures in media
  • Produce written materials, including press releases, statements, briefing material for the editors, publishers, and executives, and pitch letters for media
  • Ideate on initiatives/partnerships that will secure coverage
  • Manage budgets to responsibilities

Requirements:

  • Publicity driven with a keen sense of news and trends
  • Excellent social media skills
  • Team player with an ability to envision the big picture while focusing on the details
  • Excellent written, verbal and diplomatic skills
  • Strong organizational skills that allow for multi-tasking and meeting all deadlines
  • Must be able to work quickly and effectively
  • Strong leadership and team management skills
  • 8+ years of media relations experience; large agency /client experience is a plus
  • Manage account finances, develop accurate estimates and adhere to approved budgets
  • Experience in fashion preferred
  • Bachelor's Degree required 

To apply, please send your resume to Mary.schneider@pmkbnc.com.