Thakoon Acquired by Vivian Chou's Bright Fame Fashion

The investment firm, led by Silas Chou's daughter, reportedly plans to overhaul Thakoon's business model.
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Maria Bobila
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The investment firm, led by Silas Chou's daughter, reportedly plans to overhaul Thakoon's business model.
Designer Thakoon Panichgul at his spring 2016 runway show during New York Fashion Week. Photo: Arun Nevader/Getty Images

Designer Thakoon Panichgul at his spring 2016 runway show during New York Fashion Week. Photo: Arun Nevader/Getty Images

On Friday morning, Thakoon announced its acquisition by Bright Fame Fashion, a Hong Kong-based family investment vehicle led by Vivian Chou. Back in September, she was spotted in the front row at Thakoon's spring 2016 runway show, alongside her father Silas Chou, the former investor of Tommy Hilfiger and Michael Kors who carried the two billion-dollar brands through successful IPOs.

"Our partnership with Thakoon comes at a time when the brand's foundation is strong, our collective vision is clear and the industry is incredibly dynamic," said Chou in a statement on her company's controlling interest in the brand. "The cultural conversation is increasingly provocative and accepting of change, new ideas and channels. What comes next will be an evolution, and a total embrace of innovation for the Thakoon brand."

Designer Thakoon Panichgul will continue as founder and chief creative officer of his namesake label, along with Maria Borromeo as CEO. While the top roles at Thakoon will remain the same, the brand's business model will follow a new path by next year. A spokesperson for Thakoon said that an official announcement regarding the brand's global designer business and management plans will follow, but reports in Business of Fashion and WWD indicate that Bright Fame Fashion's strategy is "show now, see now, buy now and wear now." Thakoon is no stranger to fast fashion thanks to previous collaborations with Kohl's, Gap and Target; and following a real-time model — instead of the traditional fashion calendar, which sees collections revealed months before they're sold — is becoming something of an industry trend. (Chris Benz's relaunch for Bill Blass is a recent example.)  

That leaves the question: Will Thakoon secure a date for New York Fashion Week come February? That remains uncertain, but we will update this story as we learn more.