'GQ Style,' Soon to Be Quarterly, Gets a New Editor-in-Chief

Will Welch, formerly the style editor at 'GQ,' is stepping up to edit the menswear magazine's offshoot.
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Eliza Brooke
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Will Welch, formerly the style editor at 'GQ,' is stepping up to edit the menswear magazine's offshoot.
Welch, at right, with Russell Westbrook at a 'GQ' party. Photo: Bryan Bedder/Getty Images

Welch, at right, with Russell Westbrook at a 'GQ' party. Photo: Bryan Bedder/Getty Images

With the closure of Details last month, we learned that GQ Style, an offshoot of the Condé Nast menswear title, would be increasing its publication from a biannual schedule to a quarterly one and launching its own website. Now, the magazine has taken a major step toward carving out its own identity: Hiring a dedicated editor in chief. Meet Will Welch, 34.

Though GQ Style is stepping into its own, we'd guess that its perspective will fall in step with that of GQ proper, not least because Welch has been on GQ's editorial staff since 2007, most recently as the magazine's style editor. 

If you, like many people, are hazy on the difference between the two titles, Welch breaks it down in an interview that went live on GQ's website Wednesday morning. "With GQ Style, we’re really focused on this idea of the good life, and aiming directly at readers who want fashion above all else. So I'd say that GQ is broad in the best way. And GQ Style is narrow in the best way." We'll no doubt get a more specific sense of the title once its website is up to speed.