In a November report, fast-fashion retailer Forever 21 topped a list of the most popular brands for millennials right now. With that kind of influence, it only makes sense for the L.A.-based company to make an effort to cater to the plus-size segment of that demographic — which surprisingly few retailers do. (Even less common? Not using the term plus-size at all. But I digress.)
On Wednesday, Forever 21 announced the addition of a full activewear range to its plus-size offerings including sports bras with marble print and elastic band hems, leggings with mesh panelling, long-sleeved hoodies, stretchy tops with cutouts and long-sleeved varsity style mesh tops. It's all under $30 and available right now. To promote the launch, the retailer photographed the very in-demand model Ashley Graham, who was just named to Forbes's "30 Under 30" list.
Forever21 also released a new straight-size activewear collection this week with a campaign starring Victoria's Secret Fashion Show 2015 rookie Vita Sidorkina. The price range is under $35 and it's also already available online and in stores. (Forever 21 also carries some outside activewear brands that are more expensive.)
Forever 21 first debuted activewear in 2010, but much has changed for the trendy juggernaut since then. In a 2014 interview, CEO Don Chang announced plans to double the size of the company in the three years, expanding its global retail footprint to 1,200 stores. There are now more than 730 stores in 48 countries.