Justin Bieber and Kendall Jenner Are Back for Calvin Klein's Spring Campaign

Plus Kendrick Lamar, Abbey Lee Kershaw, FKA twigs and many more tell us what they do in their Calvins.
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Plus Kendrick Lamar, Abbey Lee Kershaw, FKA twigs and many more tell us what they do in their Calvins.

Calvin Klein is back with another one of its millennial-targeting, social media-friendly, kinda sexual mega-campaigns. For spring, the brand tapped both big-name celebrities, lesser known influencers and even street cast unknowns to star in campaign video and still images — rolled out on their respective Instagram accounts — detailing what they do in their Calvins. (There is seemingly no limit to the ways in which the brand can utilize that #mycalvins hashtag.) 

Kendall Jenner in Calvin Klein's spring 2016 campaign. Photo: Tyrone Lebon/Calvin Klein

Kendall Jenner in Calvin Klein's spring 2016 campaign. Photo: Tyrone Lebon/Calvin Klein

The first famous spokesmodel to share her video? None other than Kendall Jenner, who has been a face of the brand for about a year now. The reality TV star-turned-supermodel claims in an Instagram posted Tuesday afternoon that she "want[s] to be with you" in her Calvins. We're sure a number of her fans would happily take her up on that offer, especially after watching the clip, which includes close-ups of the 20-year-old's butt, lips, belly button and more. Justin Bieber returns as a face of the label this season, as well, but that should come as no surprise considering how successful he was at garnering a new young audience (and millions of social media followers) for Calvin Klein.

Kendrick Lamar in Calvin Klein's spring 2016 campaign. Photo: Tyrone Lebon/Calvin Klein

Kendrick Lamar in Calvin Klein's spring 2016 campaign. Photo: Tyrone Lebon/Calvin Klein

As for the rest of the cast, Abbey Lee Kershaw says she "[is] free" in her Calvins and poses topless in her campaign image, while Saskia de Brauw says she "[is] simply" in hers. FKA Twigs "excel[s]" in hers, and Kendrick Lamar "reflect[s]" in his. And according to a statement from Calvin Klein, the "I ________ in #mycalvins" campaign shot by Tyrone Lebon marks the first time all five brands – Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans and Calvin Klein Underwear – have appeared in a single campaign. 

Update: See the full campaign starring Jenner, Bieber, Lamar, Kershaw, de Brauw, FKA twigs, Fetty Wap, Klara Kristin, Joey Bada$$, Adwoa Aboah, Sung Jin Park and street cast models in the gallery below and in the video above.