If you're a Kardashian-Jenner, one or two or 20 side hustles isn't enough. Kendall and Kylie Jenner, 20 and 18, respectively, already have a bevy of apps, fashion lines, books, endorsement gigs and beauty products to call their own — and let's not forget about the reality show that made them famous in the first place. Where's the harm in adding one more enormous, presumably expensive project to the mix?
On Friday, a vague save the date for a "Kendall + Kylie Jenner Launch Event" hit Fashionista's inbox to much confusion. Was this in reference to their Topshop collaboration, which debuted over the summer? After doing some digging, we were able to deduce that the event, held on Feb. 8 at 8 p.m., will fête the spring collection of a new stand-alone brand, "Kendall + Kylie" — which, again, is not to be confused with their preexisting Topshop (and PacSun) ranges.
According to a report in WWD on Sunday, the collection will be sold at a number of high-end retailers — Neiman Marcus, Saks Fifth Avenue, Nordstrom, Shopbop, Lord & Taylor and Revolve — leading us to believe that this collection will carry higher price points than what we've seen from them in the past. It will be more representative of the sisters' individual style, too, combining Kendall's "more classic, feminine style" and Kylie's "more edgy streetwear," while the palette will be "mostly black and white with pale pink and blue accents." According to a Nordstrom landing page, the collection will hit its website and select stores on Feb. 1. A rep for Kendall + Kylie was unreachable on Monday due to the holiday.
But "Kendall + Kylie" isn't altogether brand-new, first launching its e-commerce site in July with just two pieces: a cropped tank and T-shirt, each $28. A @kendallandkylie Instagram handle, started 34 weeks ago, has been posting teasers for the upcoming spring collection for months, like so:
Kylie has gotten in on the action, too, showing off a skintight midi dress with cutouts:
Clearly, this brand has been a long time coming, and by holding its launch party three days before the start of New York Fashion Week, it's apparent the duo wants it to be taken seriously by the fashion community. Will we? You'll just have to check back with us in February to find out.
Homepage photo: Scott Barbour/Getty Images