Derek Zoolander Lands February 'Vogue' Cover

For real.
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Eliza Brooke
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For real.
Photo: Annie Leibovitz/'Vogue'

Photo: Annie Leibovitz/'Vogue'

Up until this point, "Zoolander 2" had already been doing a bang-up — and wholly original — job on its marketing. Ben Stiller and Owen Wilson sent everyone into a tizzy by unexpectedly closing Valentino's runway show at Paris Fashion Week last March in character as male models Derek Zoolander and Hansel, a stunt followed by Stiller shooting an actual L'Uomo Vogue cover and, apparently, a Cîrcoc ad. But on Friday, the team truly outdid itself: Derek Zoolander has landed on the cover of Vogue's February issue. Yes, this is real life.

Shot by Annie Leibovitz, Stiller poses on the arm in arm with "Z00lander 2" co-star Penelope Cruz and mingles with fashion's brightest stars in the accompanying spread. There he is in hair and makeup with Gigi Hadid, Jourdan Dunn and Joan Smalls; in a fitting with Alexander Wang; outside a show tossing a hand up to block the flash of paparazzi cameras. It's ridiculous and perfect, though the cover story does take a deeper look at the making of the film. (For the sake of intelligibility, Stiller, who also directed "Zoolander 2," did not do the interview as the oft-confused male model.) Though he convinced Marc Jacobs to appear in the movie as himself, Stiller says he struck out on what would have been the biggest casting coup possible. Correct: Karl Lagerfeld declined a cameo.

Check out a few photos from the shoot below, and head over to Vogue to read the full cover story.

Photo: Annie Leibovitz for 'Vogue'

Photo: Annie Leibovitz for 'Vogue'

Photo: Annie Leibovitz for 'Vogue'

Photo: Annie Leibovitz for 'Vogue'