Gemma Ward Stars in Free People's March Campaign

Set in Australia, naturally.
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Chantal Fernandez
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Set in Australia, naturally.
Gemma Ward for Free People. Photo: Free People

Gemma Ward for Free People. Photo: Free People

Mark another page in act two of Gemma Ward's modeling career. The Aussie, one of our favorite mid-aughts models, stars in Free People's March catalog, appropriately entitled the "Australia Issue." Photographed by Greg Kadel, the campaign will launch March 7. 

Even in the fever pitch of her comeback activity in 2014, when the model surprised everyone by opening Prada's spring 2015 show after a six-year hiatus, Ward has gravitated toward jobs she can book close to home and her family. That year, she starred in a campaign for Australian clothing brand Country Road with her tiny baby daughter Naia, posed for Sunday Style Australia and covered Vogue Australia. At first it seemed that only Miuccia had the power to summon Ward out of Australia — see her multiple Prada 2015 campaigns — but recently we've spotted her in Givenchy's spring 2016 campaign and on the Calvin Klein men's runway in Milan this January.

Gemma Ward for Free People. Photo: Free People

Gemma Ward for Free People. Photo: Free People

With this latest project, Ward embodies Free People's signature wild and free aesthetic in feminine, flowy maxi dresses and off-the-shoulder tops. Also typical to the brand's campaigns? Great, natural hair in messy braids. Either posing on a country porch or wandering through open fields, Ward's star quality is undeniable.

She joins a roster of mega-models including Behati Prisloo, Karlie Kloss, Crystal Renn, Joan Smalls, Freja Beha Erichsen and Anja Rubik that have already been featured by the successful Urban Outfitters-owned brand. Our only complaint — as excited as we are for any glimpse of Ward — relates to the lack of diversity in the retailer's casting. Free People campaigns never disappoint, but we'd like to see a wider range of faces. 

See the Free People March 2015 campaign starring Gemma Ward below. 

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