'Allure' Hires New Digital Director From 'The New York Times'

Simone Oliver will begin at the beauty title in mid-April.
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Simone Oliver will begin at the beauty title in mid-April.
Allure's April 2016 issue. Photo: Allure

Allure's April 2016 issue. Photo: Allure

Michelle Lee has added another senior name to Allure's evolving editorial team: According to a representative for the beauty title, Simone Oliver of The New York Times will join as digital director in mid-April. Former director Miles Stiverson departed for Travel + Leisure last week. 

Oliver is currently a growth editor in the NYT's audience development group, partnering with T magazine and the lifestyle desks on digital strategy. She has worked at the paper for almost 13 years in various roles including online fashion editor during which, according to LinkedIn, she oversaw the Style section's online coverage. In that position, she launched "Fashion Week Now," a mobile-optimized hub combining content and social shares from editors at the shows. A NYT release about Oliver's growth strategy appointment in 2014 touted her work in growing the fashion desk's social media presence. She started the paper's first-ever Instagram account, @nytfashion, in 2011. 

"Simone has an incredible energy and love for Allure, as well as an impressively deep background in content, audience development and strategy," said Lee in a statement, adding that they will work together on the redesign and relaunch of Allure's website coming mid-year. "She'll lead the charge in solidifying Allure's position as The Beauty Expert on all digital, social, and video platforms. I could not be more thrilled to have her join our team." At Fashionista's meetup last week in New York City, Lee spoke about her plans for Allure.com, which included collaborating with experts and bloggers with dedicated followings.

"I've been an Allure reader for as far back as I can remember, so the chance to work with [Lee] and the rest of the team as we start this exciting new chapter is exhilarating," said Oliver in an e-mail. "I think the Allure reader will be rewarded and excited, and we look forward to engaging and interacting with them on a whole new level."

Since her appointment as editor-in-chief in November, Lee has hired stylist Rachael Wang as fashion director, Renee Rupcich as design director, Amanda Meigher as managing editor and Jeremy Allen as senior photo editor. 

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