The big retail news in New York over the weekend was (surprise!) centered around Kanye West, who opened a surprise pop-up shop on Wooster Street, making his coveted "The Life of Pablo" merchandise available for the first — and possibly only — time since his Yeezy Season 3 event at Madison Square Garden. The two-day operation drew crowds that snaked around Soho street blocks, and left some fans (and resellers) waiting in line for nearly 24 hours. But, as with most of the wild things West thinks up, it was a runaway success, despite the pandemonium that surrounded it.
On Tuesday night, West took to (surprise, again!) Twitter to sing his own praises regarding the "Pablo" pop-up, claiming that while people called him "crazy" and talked down about his merchandise, he was able to move $1 million worth of clothing during the shop's operating hours. That's a lot of $45 screen-printed T-shirts, folks. Of course, bigger ticket items like bombers and denim jackets brought in hundreds of bucks a pop, and the limited-edition goods are currently selling for even more on eBay. In West's own words, this is the kind of turnover any Soho retailer would consider to be a "God Dream."
Read on to see West's announcement of his latest fashion triumph, and watch this space to find out if and when he'll open his next "pop up of influence" in the coming weeks.
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