Why This New App Tagly Will Be Your Next Obsession

It’s like having a fashion editor in your pocket.
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It’s like having a fashion editor in your pocket.
Connecting through your Facebook profile, Tagly takes less than a minute to download and launch. Create a personalized feed with posts from over 1,000 fashion & lifestyle brands.

Connecting through your Facebook profile, Tagly takes less than a minute to download and launch. Create a personalized feed with posts from over 1,000 fashion & lifestyle brands.

Picture this: You walk into a shopping center, and the clothes, shoes, and accessories in every single store are exactly suited to your style. Better yet, you've got a personal shopping assistant who's guiding you through all the hottest trends and newest items from only your favorite brands. Oh, and the stores NEVER close. Ever.

Now imagine that this glorious, dreamy fashion oasis is right at your fingertips. Well, with Tagly... it is!

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Tagly is a brand new app available for Android and iOS that lets you curate all your favorite fashion and lifestyle brands into one completely customizable feed, dedicated solely to your individual style. It's already connected with more than 1,000 fashion and lifestyle brands including Nordstrom, COS, Nasty Gal, Madewell, Jonathan Simkhai, Acne, Prabal Gurung, David Yurman, Sachin & Babi and lots more — making it the easiest way to connect with the brands you love.

Unlike other apps that function more like catalogs, Tagly's more like an ever-changing, interactive magazine, full of not just products and sales, but also all the stories and character that make a brand what it is. But with Tagly, you can customize and control how you follow brands on Tagly by choosing to follow their sales, products, news and events as separate categories. This new way to follow brands makes sure that you're in total control: never get bogged down in irrelevant details and never miss a beat (or this season's lust-worthy shoe, finally on sale).

Control your feed in a brand new way by choosing categories that best represent your interests. Photo: Fashionista

Control your feed in a brand new way by choosing categories that best represent your interests. Photo: Fashionista

The way it works is simple: You sign up for an account (which takes about two seconds and can be done either through Facebook or an email sign up), and tell Tagly about your interests. There are a zillion categories to choose from including: Comfy, emerging designers, cozy home, boyish, feminine, California vibes, and more. Practically every phrase or adjective you might use to describe your personal style is there. (Even "Netflix and Chill" has its own style category.) 

Then, with those picks in mind, Tagly creates your custom-made, fashion-forward feed — filled with brands you're undoubtedly already obsessed with like Chanel, Tibi and Victoria Beckham, but others that you might not have known. It's the easiest way to ensure you stay connected with the latest trends and up-and-coming labels — and that you're never stuck in a fashion rut again. Every update from the brand goes directly into your feed, uninterrupted — so there's no sifting through endless engagement announcements or baby pics in order to find what you're looking for. And since you see all the latest posts, you don't need to hunt around the brands' websites to see what's new and hot.

Chat in-app with friends — get a second opinion on that outfit you've been eyeing for spring. Photo: Fashionista

Chat in-app with friends — get a second opinion on that outfit you've been eyeing for spring. Photo: Fashionista

Once you've found something you love through the app, you can shop it directly just by clicking the post or link. And when you're ready to return to Tagly? Just click the "done" button in the upper left-hand corner of your phone screen. There's even a chatting component, so that you can discuss with your friends which items are worth snagging immediately, and which ones you can't stop lusting over. So it's kind of like going shopping with your BFF — without getting dragged into all the stores you don't care about ;)

Tagly launches today and is available to download for free on both iOS and Android. Check it out.