Glossier Will Open Its First Permanent Retail Location

The beauty retailer is also set to launch in two new product categories.
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Maura Brannigan
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The beauty retailer is also set to launch in two new product categories.

Glossier is going global. On Tuesday, the beauty retailer's Founder & CEO Emily Weiss announced in a letter on Into the Gloss that the company had recently raised $24 million in a round of Series B funding. As a result, the company is gearing up to expand in three key areas — product, retail and shipping. "That means launching products in two new categories, opening permanent retail ([sic]—more on that soon), and yes, finally going international," Weiss wrote, teasing an image of the brand's first-ever brick-and-mortar store in the post.

This latest round was led by IVP, a San Francisco-based venture capitalist firm that's invested in Dropbox and Slack, with additional support from Index Ventures, which, Weiss noted, "wrote the very first check" for Jessica Alba's The Honest Company prior to its founding in 2011. (This comes just three short years after Kirsten Green of Forerunner Ventures led Glossier's first round of funding, ahead of its official launch in Oct. 2014.)

But despite this important milestone, Weiss emphasizes the importance of maintaining the brand's perspective:

Of course, I have to remind myself that we are just over two years old, and to look at the time it's taken iconic companies like Estée Lauder, Apple and Nike to become what they are today. There will be stumbling blocks. But something I repeat to our now 55+ person team, something I believe in, is that "Glossier is cult, it's not niche," and that's because we believe in the democratization of beauty. Glossier was created not to be for a privileged "some" but for an activated "all"—and we are still early in our journey to fulfill that promise.

As far as details surrounding the store itself, a spokesperson for Glossier kept mum on any specifics, but did note that the brand will be re-opening its showroom in December. We can surmise, however, that it will be located in New York City, and will likely be in close proximity to the company's headquarters in downtown Manhattan — and, thanks to its expansive, devoted community, it's surely going to be extremely crowded. 

Note: This story has been updated to include the response from the Glossier spokesperson.

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