Self Magazine has announced on Thursday morning that it will cease print production in the new year, with its final issue being February 2017. The fitness publication will focus solely on digital content, including a newly designed website, videos and social media. Self still plans to release special print editions throughout the year and its Chinese edition will continue with monthly issues.
Carolyn Kylstra has also been promoted to editor-in-chief. She joined Self in September 2015 as executive digital director to lead the publication's digital editorial content. Kystra's new promotion and Self's plans to end its print component has resulted in the termination of about 20 jobs, reports WWD, including Joyce Chang, who joined as the magazine's editor-in-chief in 2014.
"By re-imagining how Self creates content — and how we distribute it, we are uniquely positioned to give consumers more of what they love while creating innovative and engaging opportunities for our advertising partners," said Jim Norton, chief business officer and president of revenue for Condé Nast, in an official statement.
Self's new strategy is the latest announcement in a string of Condé Nast shakeups this year. Earlier this fall, the company brought in strategic advisory firm MediaLink for guidance on restructuring its business model — overseen by recently appointed Norton — which involves sharing its resources across the copy/research teams, editorial, creative, business and technology. In November, Teen Vogue announced cutting back on its print issues, publishing only four per year. WWD also reports that a number of layoffs at the publishing house are in store for this week, as well as in the new year.