Dolce & Gabbana Just Out-Millennial-ed Itself, Showed Justin Bieber T-Shirts for Fall

#BieberMerch has reached Milan Fashion Week.
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Maura Brannigan
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#BieberMerch has reached Milan Fashion Week.
A look from the Dolce & Gabbana Fall 2017 collection. Photo: Imaxtree

A look from the Dolce & Gabbana Fall 2017 collection. Photo: Imaxtree

Here's a sentence that was fun to type in the Year of Our Lord 2017: Justin Bieber-branded merch has officially reached the runways of Milan Fashion Week. In what one can only presume was an effort to further out-millennial itself, Dolce & Gabbana's Fall 2017 runway show included several Bieber-emblazoned tees, including one with the word "King" (!) and another that reads "We Love Justin Bieber." 

According to Tyler, Fashionista's resident MFW-goer, the Italian brand even played nonstop Bieber tunes before the show began, which surely appeased its battalion of young and famous millennials that now unofficially officially front the brand. Maybe the house's prize pony Cameron Dallas even requested it.

It's probably safe to say that not two years after Bieber first turned to fashion to stage a comeback, he's nestled himself exactly where he wanted to be: on the front of a three-digit T-shirt.

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