Instagirl Thylane Blondeau Is Officially the New Face of L'Oréal

This news just so happens to come exactly on her 16th birthday.
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Stephanie Saltzman
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This news just so happens to come exactly on her 16th birthday.
Thylane Blondeau, L'Oréal's newest brand ambassador. Photo: @thylaneblondeau/Instagram

Thylane Blondeau, L'Oréal's newest brand ambassador. Photo: @thylaneblondeau/Instagram

After weeks of speculation, French Cool Teen™, Instagirl, influencer, model, awesome name-haver and human embodiment of the Ideal 2017 Aesthetic Thylane Blondeau (full name, we kid you not: Thylane Lena-Rose Blondeau) has officially been tapped by L'Oréal as its latest brand ambassador. The cosmetics giant announced the news on Wednesday, which just so happens to also be Blondeau's 16th birthday.

No doubt looking to tap into the the Gen Z market via Blondeau's one million-plus Instagram followers, L'Oréal has worked with the emerging model on a less official basis since May 2016. A release from the company explains that she was a "friend of the brand," having "joined the 'Lorealista Squad' for her first red carpet at the Cannes Film Festival," last year. 

Blondeau, who's signed to IMG Worldwide, may look familiar because she's an uncanny doppelgänger for established model Barbara Palvin, who is also a face of L'Oréal. (Don't worry, both of them are well-aware of the similarity.) Or, perhaps you just recognize Blondeau because, at the age of 16, she's already carved out a major presence, with millions of followers across Instagram, YouTube, Twitter and Snapchat. She joins the brand's existing lineup of models, which includes Palvin, Karlie Kloss, Irina Shayk, Alexina Graham and Isabeli Fontana, among others.

Though she will appear in campaigns across L'Oréal's hair, makeup and skin-care categories, Blondeau's first will be for the brand's Hydra Genius line. 

"Truly inspiring thousands and thousands of young women, Thylane is a voice for a generation that spends more time connecting to each other than any generation before it, sharing images more than words," said Pierre-Emmanuel Angeloglou, L'Oréal's global brand president, via a statement. "This new generation deeply needs aspirational models that reimagine and influence beauty through their creativity and styling. L'Oréal Paris is thrilled to welcome Thylane to join the brand that's driving digitalized beauty forward, to be an ambassador for the most genius products designed for young women looking for self-confidence and empowerment like her."

Blondeau also issued a statement about the news: "I am so honored to join the L'Oréal Paris family, which is one of the most amazing beauty brands I always dream about," she said. She also called L'Oréal "a brand where I feel I can be myself, defending values that matter for me such as self-confidence and self-esteem."

L'Oréal model Doutzen Kroes took to Instagram to welcome Blondeau to the "family" on Wednesday morning (and also wish her a happy birthday). Aw.

A big congrats — and happy birthday! — from all of us at Fashionista.

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