Advertise with Fashionista

Fashionista is an online fashion tabloid that covers the personalities, companies, events and trends that shape the industry and fashion culture at large. We chronicle the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and finding the hottest new designers.

To learn more about advertising on Fashionista.com, including unique sponsorship opportunities, please view our online media kit or contact Elyse DiPierri at 212.334.1871 or elyse@fashionista.com.

Contact Us:

262 Mott Street, Suite 102A
New York, New York 10012
(212) 334-1871

Advertising Guidelines

• Fashionista.com accepts GIF, JPEG, Rich Media & third party served ads
• 30-second and 4 loop max for any animation
• Any audio must be user-initiated, defined as a click and not a mouseover, and clearly labeled with “Play” and “Stop” controls.
• Flash
  • All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the .swf file before the ad is sent to Fashionista. Code must be added to a button on the outside layer (NOT a movie clip):

    on(release) { getURL(clickTAG,”_blank”); }

• A default gif must be submitted for visitors without Flash or JavaScript
• Must send click thru url to us in email (since it won’t be embedded in the flash file)
• Lead time is 3 business days for non-rich media and 7 business days for rich media

Banner	Dimensions	File Size (Non-Rich Media)	File Size (Rich Media)
Big Box	300x250	30K	30K
Leaderboard	728x90	30K	40K

User-initiated expanding ad creative guidelines

• Expanding ads are subject to frequency capping
• Expansion must be user initiated via click or mouseover
• In the event of expansion via mouseover the expanded portion must automatically close when the user’s cursor moves off the ad.
• In the event of expansion via click the expanded portion must be clearly marked with a “CLOSE X” button in at least 10-pt type
• Expanding big boxes must be able to open to the left and expanding leaderboards must be able to expand down.

Banner	Dimensions	Max Expanding	Size	File Size (Non-Rich Media)
Big Box	300x250	610x250	30K	30K
Leaderboard	728x90	728x360	30K	40K

Additional Packages Available

To discuss exclusive site sponsorship, advertorials, RSS and email newsletter sponsorships please contact david@dealbreaker.com.

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