Advertising

Advertise with Fashionista

Fashionista is an online fashion tabloid that covers the personalities, companies, events and trends that shape the industry and fashion culture at large. We chronicle the fashion trail from the runway to the first Canal Street knockoffs, while dishing the latest in supermodel gossip and finding the hottest new designers. Fashionista is published by Breaking Media. To learn more about Breaking Media, including our audience demographics, rates, and ad specs, please visit breakingmedia.com.

To learn more about advertising on Fashionista.com, including unique sponsorship opportunities, please view our online media kit or contact Elyse DiPierri at 212.334.1871 or advertising@fashionista.com.

Click here to download our media kit.

Advertising Guidelines

  • Fashionista.com accepts GIF, JPEG, Rich Media & third party served ads
  • 30-second and 4 loop max for any animation
  • Any audio must be user-initiated, defined as a click and not a mouseover, and clearly labeled with “Play” and “Stop” controls.
  • Flash
    • All locally served Flash ads need to have a clicktag encoded rather than a hard coded click-thru command. The following code needs to be manually added to the .swf file before the ad is sent to Fashionista. Code must be added to a button on the outside layer (NOT a movie clip):
      on(release) { getURL(clickTAG,”_blank”); }
  • A default gif must be submitted for visitors without Flash or JavaScript
  • Must send click thru url to us in email (since it won’t be embedded in the flash file)
  • Lead time is 3 business days for non-rich media and 7 business days for rich media
Banner Dimensions File Size (Non-Rich Media) File Size (Rich Media)
Big Box300x25030K30K
Leaderboard728x9030K40K

User-initiated expanding ad creative guidelines

  • Expanding ads are subject to frequency capping
  • Expansion must be user initiated via click or mouseover
  • In the event of expansion via mouseover the expanded portion must automatically close when the user’s cursor moves off the ad.
  • In the event of expansion via click the expanded portion must be clearly marked with a “CLOSE X” button in at least 10-pt type
  • Expanding big boxes must be able to open to the left and expanding leaderboards must be able to expand down.
Banner Dimensions Max Expanding Size File Size (Non-Rich Media)
Big Box300x250610x25030K30K
Leaderboard728x90728x36030K40K

Additional Packages Available

To discuss exclusive site sponsorship, advertorials, RSS and email newsletter sponsorships please contact david@dealbreaker.com.

Reader Profile

Gender

Female
94.0%

Region

United States
85.3%
New York
37.0%

Education

College Graduate
73.4%
Post Grad
24.2%

Age

18.34
90.1%
Over 21
87.1%
Median Age
26

Household Income

HHI:$75k+
40.5%
HHI:$100k+
27.1%
HHI:$250k+
10.4%
Mean
$71,000

Shop Online

For clothes, shoes, makeup, etc...
87.9%

Media

"print fashion power condé nast publications keeps enhancing its popular style.com and men.style.com as it tries to fend off players such as fashionista that have entered the game more recently."

~AdvertisingAge