This morning, WWD published a story about models edging out celebrities in fall campaigns.

The publication says that European houses have booked more models than celebrities for their recent ads, and that American houses—which tend to favor models over celebrities, anyways—will likely continue in this vein for fall as well. The one exception? Madonna for Dolce & Gabbana.

YSL’s Stefano Pilati and Gucci’s Frida Giannini agree that models are the preferred choice. Pilati, who is shooting fall ads with Daria Werbowy as I write this, said, “Actresses are fantastic, but they’re not models and it’s not easy. [Actresses] have an attitude, but will never be the fashion attitude. To me, fashion photography is with a model; otherwise, it’s a portrait.” Read more »