During Tunis Fashion Week (a baby celebrating its second birthday), Cacharel was invited as guest of honor. The French house, famous for its its flowery je ne sais quoi, showed pieces initially presented during Paris Fashion Week.
Laura Guillermin, Cacharel’s spokesperson, talked to Fashionista about the house’s decision to show in Tunis, exploring a new market, and the exoticism of the French girl abroad.
There are alternative fashion weeks all over the world. Why did you specifically decide to show in Tunis?
Cacharel has a history of accompanying young designers and projects. We were seduced by the idea of participating to a very young fashion week, and by its partnership with local fashion schools. And of course, being guest of honor is a mark of respect.
But it was also a way of checking out the local market, to see the potential of Cacharel in the region. Read more »





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