If you’re the kind of person who covers all the Fashion Weeks, hell, if you’re the kind of person who covers two of the four, you’re already exhausted from New York and trying to gear up for London’s 25th Anniversary spectacle and probably getting on a plane today.
We hate to tell you it’s only going to get more exhausting. Once you get off that flight and into your hotel you’ll find a surprisingly short stack of invites. Don’t worry, it’s not because your presence isn’t wanted on the runway, it’s because of the British Postal Strike currently on in London. So your invitations, along with 20 million other pieces of mail, are sitting in a bin somewhere until the government sorts it all out.
PR firms are scrambling, as if they’re not crazed enough, and sending out bikes, coureiers and e-vites instead. One said, “We clearly weren’t counting on this. We’ve posted hundreds of invites and now have to start again with e-vites, or couriers, and it is all a mad dash. We are hoping that the journalists will get everything in time.”
A BFC spokesperson said: “There are some things that are simply out of our control, but we are confident that the PRs have put alternate measures in place.”
Um, sure. We’d say, prepare to stand in epic check-in lines.