Author

Steff Yotka

Posts by Steff Yotka

Fashion Is Fun

Happy Labor Day!

Monday, Sep 5, 2011 / 9:00 AM

People We Like

Happy Birthday Beyoncé!

Sunday, Sep 4, 2011 / 3:39 PM

Pop icon and soon-to-be-mom, Beyoncé turns the big 30 today! So, you know, if you wanted to feel inadequate about what you’ve achieved in life thus, here’s a reason (kidding!). But Bey is like, superhuman. Happy Birthday!

Whether you’re ready or not, NYFW SS12 is upon us. In the spirit of fashion week, we’re bringing you a special interview with one of our favorite street style photographers, Mr. Newton.

With a client list that includes Vogue, Harper’s Bazaar, Marie Claire, Lucky, New York Magazine, The New York Times, Nylon, Elle UK, and every other publication you love to read, Mr. Newton has proven that he’s more than some cool dude with a blog – he’s a major force in on-the-street photography.

We could give you quite a few reasons why this is so, from his unique perspective on fashion to his charming southern drawl, but we’d rather let Mr. Newton speak for himself.

Fashionista: Where are you from and how did you get started as a photographer?
Mr. Newton: I’m from Fayetteville, North Carolina. I’ve been here [in NYC] for 13 years. I started out shooting parties with cool kids. I also was DJ’ing runway shows at this point. It’s always hours before the show starts, so I started shooting the girls backstage. When I started shooting street style, I’m proud to say, I had never heard of the Sartorialist or anyone else. Then in 2007, a friend showed some of my photos to Frank Bober, the CEO at Stylesight. He ended up hiring me to do their street style blog–Stylesightings–or the next two years. In mid-2009 I struck out on my own and started Mr. Newton.

How do you choose the girls you’re going to shoot?
I always shoot girls that I personally like, that I think look cool, and fun, and have attitude. You can totally tell–by the way they walk, the way they smile, you can really pick up on their energy. I don’t aspire to be Terry Richardson, but I don’t aspire to be just a bland shopping site either. I like girls that dress a little sexy and have attitude, and aren’t afraid to work it.

So next question: Why don’t you shoot guys? Or as I wrote in my notebook, “Why no dudes?”
Because I like to shoot what excites me, and dude fashion does not excite me. I think of women as these wonderful and mysterious creatures, and I think of guys as just sweaty dudes! There’s also not as much of a market for it, not so many clients looking to buy dude photos. Also I think there’s a lot more going on with female fashion, head-to-toe. I think guys who dress well pretty much have a uniform for life, and women wear something a couple of times, and they’re done. Every month you’ve got different stuff to shoot with women.

So who’s your ideal muse, or your ideal subject to shoot?
The coolest It-girls worldwide…bloggers, stylists, up-and-coming models…girls like Daisy Lowe, Elena Perminova, Liz Cherkasova, Elisa Nalin… I love a lot of girls whose names I don’t even know. I shoot a lot of girls in foreign countries that don’t speak English. I really like that mysterious quality about street style. Like Diane Arbus–she would see a couple on a park bench and the title of the photo would be “Couple on Park Bench in Washington Square.” She didn’t know their names. She didn’t contact them via Twitter. [laughs]

We are so excited to kick off our spring 2012 pre-fashion week mad libs with Peter Som! Here, he reveals that he’s a bit of a perfectionist. Also, expect to see some chiffon walking down the runway next Friday morning. Read more »

Look Book

Alexis Bittar’s Lookbook Will Blow You Away

Sunday, Aug 28, 2011 / 2:11 PM

So Irene didn’t blow us away but Alexis Bittar‘s 2012 resort look book did (OK, we’re exaggerating a lot, but still–look).

Bittar’s look books usually feature a mannequin not a model, but this season that mannequin has gone surreal. Every page is a unique and crazy photo-collage – the kind of thing you want to tear out and put on your bedroom wall between your Jordan Catalano poster and Sofia Coppola‘s Vogue Paris cover.

So take a gander at the kooky compilations. It will definitely brighten this dreary day.

Read more »

Fashion Is Fun

Happy Birthday Tom Ford!

Saturday, Aug 27, 2011 / 2:24 PM


Tom Ford turns 50 today! I hope the celebration involves some of this.

People We Like

Happy Birthday Claudia Schiffer!

Thursday, Aug 25, 2011 / 7:30 PM

A very happy birthday to über-supermodel and former Guess jeans girl Claudia Schiffer who turns 41 today! We’re just going to say what everyone is thinking: She’s magically babelicious! (And she doesn’t look a day over 28…)

I don’t have to tell you that the September issue is the most important issue of the year… but in case you’re living under a rock without a copy of The September Issue, it is.

Lucky for us, just about every magazine’s September issue cover has been revealed, from American Vogue‘s romantic Kate Moss shot to a sexy Cindy Crawford on the cover of Harper’s Bazaar Singapore. Still missing from the pack is V‘s highly-anticipated cover styled by Carine Roitfeld and Italian Vogue‘s cover.

From the existing covers, we’ve discerned that Louis Vuitton is the new Prada, appearing on seven covers so far, and that Kirsten Dunst’s British Elle cover is basically perfect.

And don’t forget that LOVE‘s model covers hit newsstands on September 1!

Click through for all 51 (including a barely recognizable Leigh Lezark on the cover of Harper’s Bazaar Korea – it’s the last slide).

Photo: New York Magazine

New York magazine’s fall fashion issue features a lengthy profile on J. Crew president, Jenna Lyons.

When I started reading it I thought I couldn’t admire Lyons any more than I already do – she worked her way up in a national company and revitalized J. Crew from a fuddy-duddy lady brand into the coolest thing for ladies of all ages. But lo and behold, there were a slew of facts about the California native that even the most obsessed Lyons follower wouldn’t have known.

So click through to find out more about Jenna Lyons. (Bonus fact: Her workspace is cooler than yours… and ours too.)

Read more »

We’re all about Taylor Tomasi-Hill. From her perfectly kooky street style to her impeccable West Village home, TTH is our consummate life inspiration. Naturally, we’re trying to figure out exactly how the Marie Claire editor does it. Well, this video may help.
Read more »

If you’ve been to the American Apparel website in the past two days or so, you’ll have noticed that it’s Pantytime, which is considered a national holiday in Dov Charney-ville. What is Pantytime? It’s a sale on undies and also an excuse to post photos of young, sexy, 20-somethings in their knickers. You can’t fault American Apparel for ever going off-brand–they’ve got a schtick and they’re schticking to it. But same ole, same ole right?

But then in the middle of the slideshow of bottoms, a photo of a recognizable face popped up.

I read the little caption beneath, and wow, it’s Lea Seydoux, the darling actress from Woody Allen’s summer flick Midnight in Paris (which has just been extended to run until August 26) and Prada’s forthcoming Candy fragrance ads. She was a model before she was an actress (as all pretty French girls are), and after a little research I stumbled onto a ton of photos of her model cards, her as a brunette snapped by Garance, and there were also a few NSFW ones from her stint at American Apparel.

So click through to find out a little more about Pantytime and see Lea Seydoux’s XXX AA shots. Read more »

Coincidence or trend? Former ANTM contestant Fatima Siad appears in Arise #13 with red rose petals in her mouth, while pretty-boy Andrej Pejic covers Follow #5 with a similar red flower in his mouth. Let’s only hope this inspires an ANTM challenge in which the contestants are forced to wear the same outfits and do the same poses as some feminine male models. You know it’s a good idea Tyra.

But back to the issue at hand – who do you think works the flowery look better: Miss Fatima or Mr. Andrej?