The Hunger Games marketing blitz is in full force, and we are eating it up. The movie obviously relies heavily on imagery, and the fantastical beauty looks and fashion are an integral part of the story. We’ve seen Effie Trinket’s style, but now the dapper Capitol gentleman are getting some attention in these new grooming “ads” which use some pretty cool gif-y technology. Read more »
Grooming
Beauty
New Hunger Games Grooming ‘Ads’ Feature the Gentlemen of the Capitol
By Cheryl Wischhover
Beauty
Brazilian Blowout News: A Ruling on Their Safety is Imminent, Bumble & Bumble and L’Oreal Launching Formaldehyde-Free Versions
The infamous Brazilian blowout–a Keratin-based semi-permanent hair straightening treatment–has gone from hugely popular to hugely controversial due to reports of potentially dangerous levels of formaldehyde found in the treatment. Earlier this year, the US Department of Labor released a hazard alert about the dangers of straightening formulas that contain formaldehyde, causing salons and fans of the treatment (myself included) to question whether or not they’re worth the risk.
According to a report in WWD this morning, a ruling is expected for September 26 or 27 to determine once and for all whether or not these products are safe, based on studies being conducted by the Cosmetic Industry Review.
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My biggest secret is that I have curly hair. Thanks to my trusty flat-iron, I’ve been frizz-free for as long as I can remember. However, like I’m sure my fellow curly girls out there know, straightening your hair is no easy feat. It’s a long and tedious process, and when humidity strikes, all of your hard work goes right out the window.
So naturally, I was thrilled when I received a Brazilian Blowout for my birthday last year. I instantly became obsessed with my silky new locks that required minimal flat-iron time, but I wasn’t so crazy about the dangerous levels of formaldehyde in the treatment or the $400+ price tag.
After three months of bliss, it was depressing to go back to my hour-long morning hair routine after my sleek tresses converted back to their unruly ways. Luckily, my frizzy-headed prayers were answered last week when I found out that Lasio Inc., a brand known for for their Brazilian hair straightening treatments, had come up with the Keratin Tropic, a treatment that claims to be 100% formaldehyde-free, and is priced at a modest $250.
Although slightly skeptical of this wonder product, I headed downtown to Lasio’s East Village salon to see how the treatment stacked up to the Brazilian.
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Beauty
DIY Hair Maintenance: It Sort of Worked
For some reason this month is really busy for me and I have very little free time. I’ve also decided to try to save money. (Boots will be hitting the stores soon, after all.) As a time-saving and cost-cutting measure I decided to try a little DIY hair maintenance in an attempt to prolong my next visit to Misty, my beloved hairstylist. I have a bob and highlights that require touch-ups every six to seven weeks.
This was a rather spontaneous decision after ducking into a Sephora to escape the brutal heat in NYC. It’s impossible for me to leave that store without a new potion. I justified my new purchases by noting that if I could extend my salon visits from every six weeks to every 8 weeks, it would save me two trips per year. Or about the price of a new pair of boots!
I picked up an Oscar Blandi Root Touch-up & Highlighting Pen ($23) in light golden blonde. It comes in a mascara shaped tube and the color is dispensed onto a tiny brush which you paint onto your roots.
Then I saw something called HerCut, which is a line of products developed to work with your cut, rather than your hair type. It comes in a bob, shag, long layer, pixie, and blunt cut version. A problem, perhaps, if you have an Alice Dellal penchant for multiple cuts at once.
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