A model’s hair really takes a beating during fashion month–at one show she’ll get her hair braided into a rosette, then at the next show a blow dryer on full blast for a super sleek look, until the last show of the day when a curling iron is used to create a tight crimp, recalling the 90s. Repeat every day for seven days and it’s no surprise that by the end, a model’s hair is as tired as she is. While your hair may not take quite the same beating, we’re willing to bet it could use a perk-up.

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You can lift weights, pound plates, and do reps at the gym for your muscles. But there’s no spin class, Oscar-winning actress-endorsed fitness instructor, or 102 degree yoga fitness regime for weak, brittle hair.

Until now.

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Perhaps in an antidote to the more outlandish “look at me” aesthetic that has permeated fashion runways the past few seasons (see: dip dyed hair, ombré, complicated braiding and topknots), celeb hair this past awards season was largely unaffected and unfussy, with stars sticking to simple hairstyles and less ornamentation. A return to ease only means that impeccable styling, the right hair care, and a good haircut are all the more important.

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We bet you own and use at least one heat styler, like a blow dryer or flat iron. (Or like us, maybe you use both–eek!–on a daily basis.) While they’re amazing tools, they can really wreak havoc on your hair. Luckily there are ways you can prevent damage, and if you do go overboard, L’Oreal Paris has tons of products to get your hair back in J.Lo shape fast.

Check out our tips for preventing your hair from getting fried by heat styling tools, as well as how to treat your frizzled locks.

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Whether your idea of “extreme” winter weather is a chilly 53 degrees in Los Angeles or a blistering 14 degrees in New York, the cold air, wind, and dry indoor heat can make moisture disappear from your hair faster than Grace Coddington can say, “I love cats.” And less moisture in your hair means less of a lot of other things, including shine, smooth ends, and softness. If you’re also a heat styling junkie, your poor parched locks will definitely need some love this season.

To help you fight the battle against dry hair, L’Oreal Paris created the Power Moisture line, the first clinically tested hair treatment line that’s formulated with hyaluronic acid, that magical moisture ingredient that’s found in many skin care products.

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You may have heard that red is one of the hottest hair colors for 2013. But it’s not easy to maintain–as a matter of fact, it’s one of the hardest hair colors to preserve. And the reason has to do with molecules: We’re not going to get all Bill Nye the Science Guy on you, but in layman’s terms, the red hair color molecule is larger and heavier than any other color, making it harder to effectively penetrate a hair shaft (and thus, dye your hair).

The secret to keeping yourself in the red, brown, blonde, rainbow, or any other hair color this season is to arm yourself with the proper tools, like L’Oreal Paris’s Color Vibrancy line.

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You cleanse, exfoliate, use makeup remover, wash, apply serum, moisturizer, masks, and eye cream to your face. That is, if you’re doing it “correctly.” But for your hair? Most of us are lucky if we use shampoo and conditioner, with an occasional styling product.

In response to the white space in the market for full hair care systems with specifically targeted hair solutions, L’Oreal Paris came up with Advanced Haircare. Eight patents and test results from 5,000 women later, they created five Advanced Haircare lines, each with effective and transforming treatments, for the most common hair issues.

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