Sephora is amping up its nail polish game in a big–make that a really big–way. The mega-beauty retailer is launching its own line of over 200 (!) nail polishes. It’s quite possibly the biggest nail polish collection we’ve ever come across, and it’s certainly Sephora’s biggest foray into the category yet.
Click through to get a sneak peek at it.
Nail art–in its over-the-top 3D incarnation, at least–is waning in popularity a bit, and polishes aimed at giving you a nail art-y feel without all the work have been taking its place.
We tried tons of the so-called textured polishes–here’s what we think.
You touch your eyes about 200 times a day. And since nail polish can be an allergen source–one that can even cause dermatitis (a rash)–Clinique has decided to launch the first nail polish especially for folks with sensitive skin.
OPI, the mega popular salon nail polish staple, churns out eight nail polish collections a year. And the more quirky and punny the name, the better. (Its best-seller, for the record, is the cult favorite red “I’m Not Really A Waitress.”)
At an event yesterday to promote the launch of the nail polish powerhouse’s newest Liquid Sand line, Bond Girls (a follow-up to its James Bond collection, out April 1), we checked in with OPI’s CEO Suzi Weiss-Fischmann.
We grilled the refreshingly open-book Weiss-Fischmann on upcoming lines (Game of Thrones, please?), the death of nail art, and how on earth she comes up with those nail polish names.
We thought we’d seen every single possible way a nail polish could be marketed, but Physicians Formula just went and surprised us.
The drugstore brand known for its hypoallergenic formulas and whimsical packaging has just entered the nail polish arena. They may be a little late to the booming nail polish market, but the brand has obviously been watching its competitors closely because they hit it out of the park with this collection. Here’s why:
Find out how much coin women are spending on nail polish, plus what new nail products to expect in stores this spring.
Theoretically we’ve passed the dreaded Blue Monday (the longest day of the year), but if you’ve stepped outside recently you know that spring is still pretty far away. You can now pretend it isn’t, though, because Chanel’s new spring colors–including the hue worn by the models at yesterday’s couture show–are available now.
After resisting the trend for a long time, Essie has now officially and unequivocally thrown its hat into the nail art ring. Introducing: Essie “Sleek Stick” nail wraps.