Whether your idea of “extreme” winter weather is a chilly 53 degrees in Los Angeles or a blistering 14 degrees in New York, the cold air, wind, and dry indoor heat can make moisture disappear from your hair faster than Grace Coddington can say, “I love cats.” And less moisture in your hair means less of a lot of other things, including shine, smooth ends, and softness. If you’re also a heat styling junkie, your poor parched locks will definitely need some love this season.

To help you fight the battle against dry hair, L’Oreal Paris created the Power Moisture line, the first clinically tested hair treatment line that’s formulated with hyaluronic acid, that magical moisture ingredient that’s found in many skin care products.

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