This morning, among emails from people we actually know, our inbox was filled with notes from Abercrombie & Fitch, Barneys, Bergdorf, Michael Kors, Neiman Marcus, Tiffany & Co., and Pottery Barn - and it’s only 9:00.

Is it just us, or do you delete these immediately and move on? We could just click ‘unsubscribe’ at the bottom of each one, but we let them keep coming with the hope of learning something earth-shattering.

We do occasionally find a golden nugget of goodness in the subject line - free shipping on whatever or amazing new shoes with our name on them. But usually it’s things that we couldn’t care less about like post-collegiate Abercrombie sweatshirts or floral frilly bikinis from Urban Outfitters - all because we bought a t-shirt from them five years ago.

So to those responsible for mass emailing, may we suggest asking our product preferences? Something as simple as are you a boy or a girl? And perhaps a comments section in which we can give a thumbs up or down?

We understand the rationale behind bombarding us with information to see what sticks, but it’s getting ridiculous. We read Net-a-Porter’s Wednesday emails religiously, and look forward to Colette’s monthly newsletters because their content’s worth reading.

If you really need to reach us everyday, why don’t you start a blog?

—BRETT KANE

It’s hard to believe that the term “fast fashion” wasn’t even in our vocabulary just a few years ago. Stores like H&M, Zara and now Topshop - which operate on a business model based on getting new shipments in stores and in front of our grabbing hands more often than Little J changes her lipstick - have totally changed the way most people (young people) shop, making retailers like Gap and J.Crew seem boring because they only get the regular number of shipments in per year.

According to the AP, at least two brands - American Eagle and Abercrombie + Fitch, are planning on getting more clothes in at a much faster rate starting this month: AE plans on getting new shipments every two weeks, and A+F plans on shorter lead times, too.

So is more clothes at a faster rate the key to the return-shopper’s heart? We think it has more to do with what you’re buying and where - After all, how many versions of the ribbed gray tank top does A+F think a girl really needs?