I watched last week’s episode of The Fashion Show (slightly annoying, but will suffice until Project Runway’s triumphant return) over the weekend and I was stopped cold by Lidia’s unfortunate red eyeshadow.

Red shadow’s been done well both editorially and on the runway - Nars’ Diane Kendal did a fantastic reddish-brown smoky eye for Thakoon’s AW09 show - but we’ve never seen it work well in real life. I think it would require a darker skin tone because on Lidia’s pale face it came off looking more rash-like than avant-garde.

Recently, a few notable brands have launched shadows in the grenadine color family and I am seriously at a loss to think of who, besides a makeup artist, would actually purchase the hues. I just can’t see this look parading down the streets without causing some worried glances or frantic calls to the CDC.

But maybe I’m just missing something. Is there a successful way to translate this trend from the runway to real life?

—MEGAN MCINTYRE

You may have noticed that Whole Foods is (once again) crammed with lithe spirits named Irina, Anabela, and Kinga.

There’s a reason for that and it’s simple: Campaign season is officially here!

If you don’t have time to camp out at Milk Studios all day to watch the girls, here’s a little cheat sheet of what’s happening so far:

Fanorexics will be psyched to hear that Lily Donaldson is now Gucci’s main girl. She’s pairing up with a few backup dancers - including Abbey Lee, the Aussie upstart who got the Gucci exclusive in Milan - for their next big campaign, which is something of a Gypsy-Chic explosion.

But what happened to Gucci’s main face, Natasha Poly?

Funny you should ask - she’s taking the reigns at the Dolce & Gabbana campaign, which Lily D. ruled last season with Gemma and Jessica Stam. Now it’s Natasha, plus Kasia Strauss and maybe Jessica Stam again as the fearsome threesome.

And remember the cute new blonde, Agnete? She’s bumping Kate Bosworth out of her CK Jeans billboard this Fall. Steven Meisel is shooting the full campaign this week, but he’s got a little bit of trouble: They’re trying to book 8 boys and about 16 girls for the ads, but so many girls aren’t in town that the number might have to go down.