“Gaga called me and said she wanted to be in a wheel chair. She wanted me to design it and not the prop department. I took it upon myself to drive to East L.A. and exchange the wheels for some low rider ones. I ordered some Gucci fabric and handed it over to my genius friend/designer Michael Schmidt so he could embellish it with Swarovski crystals. Originally, we made a metal logo that read “Gaga” on the wheels, but she disliked the font and we ended up exchanging it for the Chanel logo.” Lady Gaga’s stylist B. Akerlund on the wheel chair in the creepily awesome “Paparazzi” video, Anthem via Jezebel

A couple weeks ago, the first ever Rodarte ad was revealed, months after it appeared in Anthem’s fall issue, which was apparently the only time it appeared at all. The image, featuring a blood-splattered wall behind Karen Elson, was the result of a spontaneous shoot that ended up serving as a one-off ad for the brand that had never advertised before (they have since launched a “real” ad for Spring 09).

And now, it looks like Zac Posen has the done the same: The young designer, who has never launched an ad campaign for his nonetheless coveted label, got some of his fashion friends together to create a one-off ad for Spring 09 to appear in Fanzine 137, an indie magazine from Madrid (though the image does appear first in today’s WWD).

So are quiet, one-time-only ads the new way to go for young designers looking to establish their identity without emptying out their wallets? We’ll see - but if Gareth somehow gets Beyonce to pose under his name for a full-page glossy image, you can call it on a trend on arrival.

Scratch that.

This is Rodarte’s first ad, which ran in Anthem magazine’s Fall issue. It actually grew from a project between photographer Autumn de Wilde and Karen Elson, which means it wasn’t necessarily intended for an ad campaign, though it ended up as a crystal clear advertisement tucked in the front of the glossy.

Don’t know how it flew over everyone’s head (ours included), but this ad, which grants a much better view of Kate and Laura’s skills, is sick. Which makes the ad below - the one everyone’s flipping out over today - their second campaign, not first.

Just saying.