We’ve interviewed stylists and editors and publicists and designers, but we’ve never entered the world of blogging, or even the internet for a Life With.

So welcome to the world of Who What Wear.

We know you love their site. We love their site. And I made it a priority to sit down with Hillary Kerr and Katherine Power while in LA at the end of July to learn how they left the world of print and moved onto the internet. And more importantly, how they ended up putting together one of the most successful fashion sites among the millions.

Inside, how they blew up, where they’re going and what the launch of their book means
to them.