Ever since I first saw the commercials (starring a now omnipresent Brooke Shields), I’ve been seriously wary about Latisse.

I love long lashes, but I just don’t know about something that needs FDA approval to make them grow. (Britt has also made her opinions on this topic very clear.) There are also a boatload of non-prescription products that claim the same lash-enhancing effect. We know lots of people who’ve used them, and apparently they work pretty darn well.

One downside I never even thought about until yesterday is that these products will also grow hair where you don’t want it.

Grazia is in a tizzy today over Cheryl Cole’s eyebrow trim job. They compared a recent picture of the British pop singer to a picture from last year, where she has more going on above the eyes, and held up the older picture to be far more appealing. I think Cheryl looks pretty in both pictures, but definitely in different ways.

It’s amazing the difference removing less than an inch of hair can do for a face. My natural eyebrows are very thick. Even my tweezed brows are heavy. I once had them waxed even thinner, and was devastated. I saw a whole different person in the mirror. I underwent a similar transformation to Cheryl’s, and felt I was verging on plastic - like I had lost some part of my personality.

From last night’s Hugo Boss store opening.

—PHOTOGRAPHY BY JEREMY KOST

Now that Cashmere Mafia is on the killing line, its rival show Lipstick Jungle is getting ready for a big debut… at Mercedes-Benz Fashion Week.

The show, developed by Candace Bushnell after her former SATC partner, Darren Starr, struck out on his own, will premiere on February 7, right in the middle of New York’s runway jams. And we hear the show’s PR team is taking hard advantage of the paparazzi swarming The Tents:

On January 31, the Lipstick Jungle crew (including Brooke Shields… actually, she’s the only real famous person involved…) will hit Saks Fifth Avenue for a launch party - “coincidentally” timed a week before their show airs, giving US Weekly exactly seven days to harness those photos for a good cause.

We hear Ms. Shields is also confirmed for the Michael Kors show, and that producers are scrambling to arrange good photo opportunities for the other cast members, to make them seem as fashionable as possible.

That means Kim Raver could show up at Nanette Lepore or Temperley, while we hope Lindsay Price arrives at Cynthia Rowley - after all, her character, Victory Ford, is based on Ms. Rowley herself!

With the tepid reviews that Cashmere Mafia is getting, TV addicts (and fashion industry pros) are now looking to Lipstick Jungle as a possible contender for a Girl Power drama.

Based on the book by Candace Bushnell, Lipstick Jungle was actually developed with help from the writer (as opposed to C.M., which is produced by Bushnell’s former partner on Sex and the City, Darren Starr).

The show stars Brooke Shields and our new girl-crush Lindsay Price, but we hear today it’ll feature another Manhattan face:

The soap opera starlet and aspiring socialite Leven Rambin, whose Patrick McMullan files are starting to rival Tinsley’s.

Leven has two Emmy nominations for her work on All My Children and she’s seventeen years old. We expect she’ll play the daughter of Nico O’Neilly (played by Shields), which was a small but symbolic role in the novel.