We have been long trawling the street for a new trend — one that you can cannot simply ape by looking at a magazine. The studs, mega-heels and shoulders have all gotten a little, well, ho hum, as of late.

But finally that exciting feeling of a fashion rush came roaring back at last week’s launch of model cum photographer Ellen von Unwerth’s new book with Taschen, Fraulein, authored by the legendary Ingrid Sischy.

The book is not out until December, but we got a sneak preview last week at the Michael Hoppen Gallery, where a mob of well-wishers came by to congratulate the ever-smiling photographer.

1. Bob Mackie. Seriously, Bob Mackie. Why has this not happened sooner?

2. Also, that means where is Cher? I love Christina, but if we’re bringing her in as a judge then I’m thinking David LaChappelle should have been the other guest.

3. How f*&^%ing “on” was Tim tonight? My favorite was the the Guinevere meets Vampira reference.

4. Who didn’t laugh when hearing that a designer was going to “Blast the industry with my knowledge.” Yeah, bring it, bro. Can’t wait.

5. Did Gordana forget what verbs are?

6. Do you really believe these people have been dressing celebs for years? No, other contestants, they have not.

Is it wrong that we’re sneaky (well or not so sneaky) excited for Christina Aguilera on Project Runway tonight? We’re hoping she will spark some creativity that we love, and some we can mock.

Anyone who talks to me for more than five minutes will likely become aware of how pop-culture obsessed I am. It seeps from my pores and I’m not ashamed of it, well, most of the time.

And while I’ve not yet been pregnant myself, I fully admit to analyzing and critiquing the maternity stylings of Hollywood moms-to-be. Let’s just call it research. Gwyneth always looked incredible. And I’m fairly certain Gisele is going to work a laid-back chic that I will love. But my favorite has to be Nicole Richie. Love.

But I’ve always wondered how on earth she still rocks those JET jeans that we’re obsessed with when she’s super prego. I mean, the girl is crazy tiny, but c’mon. Turns out that designer John Eshaya was making Nicole (and other celebs like Christina Aguilera) custom maternity jeans with a stretch belly.

And now the service is available to anyone here. Maternity jeans have definitely come a long way in the past few years, thank god. But the JETs may be the coolest yet.

Blonde Ambition: Sessilee lightens up in Vogue Italia. We rather like it. {FashionGoneRogue}

Dirrrty Riot Grrrls: We can’t wait to see what sartorial decisions Christina Aguilera makes based on her new musical collabo with feminist trio Le Tigre. Maybe she’ll bring back some weirdo pants just to spite Lady Gaga. {Popwatch}

The Baron Returns: Fabien’s back in at Interview. We get why they need his creativity, but still haven’t quite decided what the upside is for him. Word has it much more staff shuffling is to come. {FWD}

Model Girfriend: Kanye’s lady (or maybe ex?) Amber Rose just signed with Ford. We’re supposed to see him at a party tonight…stay tuned tomorrow for updated relationship status. {Racked}

We somehow missed this yesterday, so we’re assuming you did, too:

Is Christina Aguilera designing a line for Topshop?

This is the rumor coming from the Daily Mirror, so take as much salt as needed with this one.

Though we have to say, it would at least be fun to watch unfold: Xtina ripped jeans, ala Margiela? Or old-timey halter dresses to wear to the Etta James/Beyonce movie?

It’s sad that for the sake of non-recession fodder, we kind of hope this one’s true…

Gwyneth Paltrow is the face of Damiani diamonds, and Lily Cole was famously the face of DeBeers (or infamously, actually: she quit the campaign after learning about mining atrocities).

Now another jewel company is luring celebrities:

Stephen Webster.

The diamond firm has got Christina Aguilera to star in their upcoming ads, which premiere in April’s W… well actually, they premiere here, but you get the point.

When WWD reported that Aguilera was the official inspiration of Stephen Webster’s new Sterling Silver Collection, we doubted the ads would look very good. And though Christina does look appropriately glamorous, there’s the question of whether she’s the right face for a stone linked to Monroe, Elizabeth Taylor, and everlasting love…

Well, she did sing What a Girl Wants, which in most girls’ cases is jewelry… though among us and our friends, it’s more often some sort of French Fry combo.