Rimmel’s signed Georgia Jagger and Coco Rocha.

At the rate she’s going, Georgia might soon be the new Coco. Her Hudson Jean ads just debuted last month, her first Vogue UK cover this month and now, with a cosmetic contract in hand, she’s officially more model than someone’s daughter.

The British makeup brand, most notably fronted by Kate Moss, needs a shakeup, “Rimmel embodies the London look, which is very resonant with young people all over the world who look to London as a center of multiculturalism and freedom of expression.”

The senior vice president of marketing’s words sounded a bit off until WWD made sure to note that by January, they’ll have signed three new not-white faces. For now, they’re hoping Georgia’s provocative edge and Coco’s “sensuality” will spice things up a bit.

Last March, a few designers embraced the one off ad.

Ads are expensive, and if you’ve got the momentum of a Rodarte or a Phillip Lim, unnecessary (for now). Unless of course the economy tanks.

One of the designers who gave the idea a shot, Zac Posen, shot this ad just for Fanzine 137, but the buzz must’ve been worth it because now he’s done it again.

This time around he hired a superstar model, and good friend, Coco Rocha, and Ellen Von Unwerth to shoot two different, very stylized ads to run in the same magazine next month. The ads - luxe, colorful, fun - pretty much sum up the Zac Posen brand and Coco looks perfect, as usual.

If you’re lost without loads of Fashion Week fêtes on your calendar, you need a ticket to Wednesday’s MAD Paperball.

It’s the first, hopefully annual, benefit for the Museum of Art and Design and one of the few of its kind targeted toward a much younger audience - hence the seriously fun fashion names on the host committee including Rogan Gregory, Chris Benz, the Ruffian boys, Coco Rocha, The Misshapes and Rose McGowan (Mad Men’s Bryan Batt is hosting, too). It starts with a dinner and ends with a dance party DJd by Harley & Cassie, Leo Fitzpatrick and Paul Sevigny - so you really actually can pretend it’s still Fashion Week.

All of the money raised goes toward MAD’s education program for kids. They’re hoping to raise that money with a youthful crowd of fashion and art enthusiasts which is why tickets start at just $150 (which may sound like a lot, but isn’t for a benefit, a party and a good cause).

You can buy your tickets here or here if that doesn’t work. And my dream dress here.

It’s day five of Fashion Week and we’re officially delirious, exhausted and overwhelmed.

We’re also having a blast, almost as much fun as Coco and Behati have in this video for Holt Renfrew. It’s basically like the videos they make on their own time, but more polished. We’ve watched it three times - hey, we need mindless right now - and can’t think of anything we’d rather do than jump on a hotel bed with piles of clothes, these two girls and a killer soundtrack.

Marc has instilled such fear in me that I still insist on being punctual to shows even though I always (90% of the time) end up waiting 45 minutes.

So with coffee in hand I sat and watched Mark Ronson DJ for a good fifteen minutes until Rachel Zoe arrived and I could stare at her equally gorgeous nude Alaia wedges. Then I pondered Anna Wintour’s security guard. Has she always had him? Does she need him now that’s she’s a movie star? Was it for the mega necklace she was wearing over her beige dress? Bee sat next to her and I wanted to ask if she made it home with as much random candy as a I did post-Courtney Love. Olivier Zahm ended up on the floor next to Genevieve Jones, but after last night’s debaucherous Purple party I’m kind of impressed he made it at all.

We sat on pink chairs, like last season’s LV shows, in a salon set up while the models walked down a plush pink carpet. A retro, sexy stewardess look kicked everything off - including see-through plastic trenches and maribou furs before Zac went for disco with long pleated dresses and vibrant prints. Rachel Zoe was on, “I die” repeat in my head. That J. Alexander was backstage instructing the girls was clear - they pranced down the carpet with hands in the air stopping and twirling twice before hitting the pit.

It was the best Monday morning I’ve ever had.

1. Security guards at the tents are meaner than ever this season.

2. This season’s cadre of Diane admirers included Blake Lively, Tina Brown, Candice Bergen, and every editor on the planet.

3. Diane needs a bigger venue and I have some serious personal space issues.

4. Safari prints and crochet will be worn this spring by many, many twenty-something girls investing in perhaps their first pieces by a proper designer.

5. DvF’s grandkids are ridiculously cute (seated between both their parents) and jumped up to give her a hug and flowers as she made her walk. I am dying to know what they call her, because you know it’s not Grandma.

6. My runway pictures were not so good—get thee to Style.com to see the clothes, but click through to see the models play with their hair for Jeremy.

— PHOTOGRAPHY BY JEREMY KOST

Joy Gryson, who rose through the world of accessories at Marc Jacobs before starting her own eponymous line, is launching yet another collection. This time with MCM.

The handbag brand’s been around since 1976 and repeatedly tried to re-invent its image the past few years. They’ve never quite kept up with the Louis Vuittons and the Balenciagas, but now, with Gryson on board and a new target customer, they’re hoping for a monogram-less comeback. The new bags are darker, for a more urban, fashion forward woman.

And so the campaign stars Coco Rocha and her dark, dark hair against the New York Standard. It was styled by Kathryn Neale Shaffer, which puts its Vogue count at at least seventy-three.

Saks will sell the bags exclusively, except for MCM boutiques of course, starting at the end of the month.

Model Shop: Lara Stone’ll curate the next phase of Not Just A Label, the online shop dedicated to one-off designer pieces and special limited edition products. We see leather, cigarettes and Eres in the future. {NotJustALabel}

One Track Mind: Just how many models does it take to make one night of Fashion run smoothly? About 250 apparently. Coco, Lily, Chanel & two hundred and fifty others will be stationed around the city to make your night a little bit prettier. {ImaginarySocialite}

So Un-Vogue: There’s a scene in The September Issue in which Anna takes issue with the size of the cover font, hate to see what she’d do to the staff of Vogue Brazil for misspelling Guy Bourdin’s name on their September cover. {MadeInBrazil}

Karl’s New Toy: Meet Baptiste Gianconi, Karl Lagerfeld’s newest muse/boy toy/model friend/Sebastian. He’s cute! Hope the other boys play nice. {Perez}

Wowsers: Poor Mischa. Though she’s the first person we’ve ever heard actually say, “Chlo-ay.” {HandbagTV}

Interns Away: The Moment, The New York Times’ T Magazine’s style blog, needs fall interns. Wish we could do it. {TheMoment}

Style Me Nice: While in LA, I developed some major girl crushes. Nicole Chavez’s stylist picks for WhoWhatWear combine two, or three, of them. {WWW}

We’ve always had a bit of a blog crush on ShowStudio and now they’ve really gone and done it.

Nick Knight moved the site’s headquaters to London’s Bruton Place - parallel to the dream street that houses Stella McCartney and Matthew Williamson’s - and thought they’d get in on the retail action.

Today marks the opening of their very own store full of fashion delights including props straight from a few major runways. The Shop is part live studio and part gallery, selling things like a John Galliano customized Union Jack and a miniature Victorian greenhouse built for a Tim Walker/Coco Rocha editorial.

About Bloody Time: The NY Times finally caught on to the whole vampire obsession. Phew, now we can believe it’s real. However I do thank them for giving me an excuse to run a picture of Edward Cullen, er, Robert Pattinson. {NY Times}

Say It Ain’t So: Isn’t it bad enough that Christian Audigier has basically taken over entire blocks of Los Angeles? Now he’s threatening to show in Paris. {FWD via Vogue UK}

DC Style: Of the non-Obama variety, that is. Check out what the kids are wearing on Dupont Circle. {Washington Post}

Heaven On Earth: Coco Rocha discovers the utter beauty that is the “beauty closet”, especially the one at Vogue. {VogueDaily}

Each time I move apartments (and I tend to do this often) I fight the same battle; no one understands why I insist upon moving my magazines.

“Throw them out!” they tell me. “They’re too heavy!” they insist. (Though surely they’d balk at the thought of trashing a single book.) Absolutely not. I love my magazines. And while I can be talked into tossing an issue of GQ with Leonardo DiCaprio on the cover, others, like Andre J’s French Vogue or Coco Rocha’s Numero, will stay with me forever - even if I have to pay the movers extra - because nothing beats a really exceptional magazine.

One of the best that I’ve managed to hang onto dates from 2003 (which means its lived in seven apartments). W dedicated an entire issue to Kate Moss. Inside, various artists including Richard Prince, Lucien Freud, Chuck Close and all the best photographers paid tribute to the supermodel and now, the Chuck Close photographs are going to auction.

The black and white nude is expected to sell for as much as $16,300 at Christie’s on Wednesday which means I’ll have to stay content with flipping through the yellowing pages of my original issue.

The Whitney Art Party’s on Wednesday night and we’ve gotten the first edition of the confirmed guest list.

Starlets and artists will be there in droves, but as far as models go, there’s Coco Rocha, Lydia Hearst, Dree Hemingway, Brooklyn Decker, Lisa Cant, Julie Henderson, Maggie Rizer, Selita Ebanks and Hilary Rhoda.

And of course, we have no idea what to wear, especially since the party’s sponsored by BCBG again which means all of their perfect little bodies will be swathed in Herve bandages with feet tucked into sky high heels. Because sure, no one’s looking at us, but it takes a serious outfit to guarantee we won’t hide in a corner under the weight of being anything less than 5’11 with long blond hair and the perfect Rick Owens leather jacket.

So, should we follow in the footsteps of last year with a long vintage floral number, flat sandals and little effort? Or, is it time to step it up with something a bit smaller and louder? If only we had this in our closet.

Not Tweeting: Coco Rocha doesn’t do the Twitter thing. So if you think you’re following her every move, right down to a supposed internship at Vogue, you’re sorely mistaken. {Oh So Coco}

Bare Becks: Mr. Posh Spice unveiled his latest undies ad for Emporio Armani in London yesterday. This is one campaign we will never, ever tire of. {Vogue UK}

Don’t Be Koi: A new “international ambassador” arrives in New York today. It’s a giant fish. Really. {Elle}

BFFs: Marc and Anna Sui chat about tats, Garren and the Motor City. {Style}

Very Shady People: Thursday Styles gets their investigative journalism on…about round sunglasses. {NY Times}

Model Genius: Coco Rocha learns how to do her own hair & make-up. No longer needs Pat & Guido. {OhSoCoco}

Muji My Way: Muji’s finally available on-line. It’s come so far since I lived in London and had to explain its awesomeness to stateside friends. {Racked}

Go Arlenis: Arlenis Sosa rocks the cover of Vogue Germany. {Models}

Blogging Babes: The Beckerman sisters started a blog! And we kind of love their clothes, so check it out. {BeckermanBitePlate}

Industry Insider: Looks like someone has a new editor. That someone is thrilled! {FWD}

Unfortunately no matter how hard you study, no matter which school you go to, no matter how many sports you play in high school, you’re kind of either a model or you’re not.

And if you’re not, you’ll probably never know what it’s like to be one. Unless of course you pepper a super successful one with a million questions. So just in case you never get the chance to do that, we’ve done it for you.

Welcome to Life With Behati in which we grab lunch, go vintage shopping and hang out at her new apartment - so new Ikea boxes are stacked in the corner and clocks sit on the floor.

She’ll tell you what she does all day, why American Vogue’s so blah and why she spent the last week hanging out with a crocodile wrangler.

Certain pretty girls claim to play Guitar Hero at home (yes, Blake Lively), but we always wondered if that was like how beauty pageant contestants always claim to love roller coasters and religiously read to the blind - a nice touch, but we need the evidence to believe it.

So here’s Coco’s. She posted a video of herself that someone secretly took while she spazzed out on 2008’s best video game (actually, she calls it Guitar Hero, but we think it’s Rock Band), and we think we believe her.

Make sure to stick through to the end, when she switches to drums.

Happy almost-weekend.

I got to Elie Saab this morning, drinking a triple espresso and eating a croissant out of a brown paper bag while laughing at my wrinkled, plaid self in the presence of Rodarte-wearing Kate Lanphear and French movie stars in sequin mini-dresses.

They were, I’ll admit, more appropriately dressed to watch a vampy collection of red carpet ready dresses parade down the white runway. Jessica Stam, looking particularly perfect and glowing, opened the show with a polished French twist, red lips and a beige Roland Mouret-y dress. The palette went black, with feathers, capes and sequined leggings pulled down over patent heels, before turning to baby blues and dusty greens.

In a Zac Posen repeat, someone murmured, “Work it girl!” when Coco came strutting down the runway - she really does ooze personality. Meanwhile Sasha looked dizzyingly thin.

There were rhinestone encrusted bodices over flowing skirts, and more than one look featured a single dainty driving glove. The only question is, who will wear the black beaded gown first, Halle Berry or Debra Messing?

Doubtless you’ve heard about the “model fights” at Jean-Paul Gaultier over the weekend.

In case you had a hard time picturing it, don’t worry: Coco got some of it on film for you, which we think is the perfect accompaniment to that bagel and probable rain.

So enjoy. And remember: Don’t mess with the models.