Sarah Jessica Parker may as well change her name to Carrie Bradshaw.

Sex and the City might’ve ended in 2005, and she might’ve tried for a movie career, but that failed to launch and since then her only successful movie role is playing Carrie Bradshaw.

Now she’s using Carrie to launch her perfume and WWD even titled their story, “Carrie On.” AND, she’s wearing an Oscar de la Renta dress in the ads. Meanwhile, the packaging and bottle for SJP NYC explodes with so many prints and colors that if you combined Samantha Jones and Carrie Bradshaw into one character and placed her in 1987, she’d be overwhelmed.

Coty’s thrilled to release the floral fragrance around the movie and from the way they talk about “leveraging” the movie release we’re pretty sure they’re going to make her dress up and answer to Carrie for promotional events.

And if that’s not enough Sex and the City for you, HBO’s launching these Sex and the City flats mid-November. Though there’s really nothing to say about that.

Coty’s launching Jil, the new fragrance from Jil Sander, in Europe this September and America next spring.

Yes, there was a Jil in 1997, but they’ve discontinued the old perfume and revamped the whole thing to reflect Raf Simons’ successful work at the label. The scent includes tangerine, pink pepper and ambergine and the streamlined pink bottle’s inspired by Simons’ complicated simplicity.

“It’s exactly like what Raf Simons does so successfully with the dresses. At first glance, they are extremely simple, but more you look the more you see subtle details that makes the beauty of them.” says Coty’s VP.

Julia Roitfeld’s the face of the line, thrilled because it’s both “tough…and feminine and fragile,” she told WWD. We’re loving the fresh faced ad and its call to a much younger customer - models should smile more often.

“Balenciaga has become my second home,” Charlotte Gainsbourg told WWD.

Gainsbourg - actress, French music royalty and (official) face of the brand for the past year - is working on a fragrance with Nicolas Ghesquiere and Coty. Executives were quick to point out that she was chosen based on her almost indivisible ties to the brand and a deep rooted friendship with the designer, not for her continually rising fame.

The pair are in Los Angeles today to shoot the perfume’s ad campaign and throw a party in honor of the announcement. No word on the actual scent. We always envisioned the Balenciaga girl to be too cool for perfume, though their investors obviously don’t agree. If we had to guess, we’d predict something quite rich and musky, no?

Remember those CK One commercials that made you fall in love with Kate in the first place?

They’re back! Kind of.

Coty Prestige is launching a new print/TV ad campaign, launching January 20th (President-Elect Obama’s inauguration day) to add extra resonance to their “We Are One” tag line.

The campaign centers around a song written by one of the campaign’s stars, Jamie Burke, who’ll appear with models of “all shapes, sizes and skin tones.”

(Some campaign images, including one of the bottle that comes with a base complete with a removable MP3 speaker, after the jump.)

..Is anyone else hoping Kate’ll make a cameo in the cast?

Bravo to Sarah Jessica Parker for being brilliant at leverage:

Mere months after the Twilight series gets pegged as the next Harry Potter, and mere heartbeats away from its first movie release, the movie star releases a perfume called… Twilight.

Coty Inc. said in WWD today that the fragrances are based on “moments in time,” but we know the reality:

They’re based on a catchphrase that’s already made millions, and can stand to make even millions more.

Sadly, SJP probably won’t make a cameo in the actual Twilight, which is really a bummer - put her in some midnight blue McQueen and she’d be a perfect goth princess.

We just got our August Vogue, and we were pleasantly surprised when we realized that Kate isn’t just on the cover - there’s actually an interview with her.

She rarely allows them (Johnny Depp’s old agent famously told her that not allowing interviews will allow her to maintain mystique), so of course we read the whole thing in like thirty seconds.

But tucked in between her cute little quotes - “Let me see if we can get the chopper” - Kate let out a little bit of news -

She’s not just working on a second fragrance for Coty (her first, Kate by Kate Moss will available in the States this August), she’s also working on makeup for them, a new celebrity-driven venture for the giant beauty brand.

Kate would be following in the model-makeup steps of Daria, who created a tiny range for Lancome earlier this year.

From Kate, we fully expect a sick range of kohl eyeliners, and no hair products whatsoever.

(On a sidenote, wouldn’t this compete with the makeup she sells for Rimmel, also owned by Coty? Guess she won’t be making mascara…)

Remember that NYLON party we went to a couple weeks ago?

Well, I walked away with the prettiest glass bottle of Chloé perfume. The smell, however, wasn’t nearly as nice. But I tried it, just in case. Natalie said, “all wrong” and “too woodsy”.

I tried again. My roommates loved it, and so did my boy neighbors. And the woman shopping in Jumelle. And the girl who stopped me on the street today to ask what “divine” scent I was wearing. Even Natalie asked, “Wow, what is that?”

I know scents vary depending on the person, but do they vary on the same person from the first spritz to the third? Did my skin somehow adapt? Is that even possible?

Ruth La Ferla just wrote about bloggers and the dramatic way in which they’re changing the fragrance industry. They’ve cracked open the world of niche perfumes to an audience that’s used to learning about new scents in People or the billboard above their gas station, giving giants like Estée Lauder and Coty a mini panic attack.

Natalie is indeed prompted to smell a new perfume based on a positive review whereas I’m influenced by the print ads, (ridiculous, I know). And yet we’re both aware it’s impossible to form an opinion of a scent without wearing it repeatedly.

If I’d read Chandler Burr’s scathing review of the Chloé scent and trusted my initial sniff, I would have kept Chloé as a pretty paperweight. Instead, it’s replaced the YSL Homme I’ve trusted for almost a year.

Do you read scent reviews? How do you determine which perfume is right for you without wearing it for a bit? And more importantly, has an offensive scent ever become your fave?

WWD reports that Coty, the beauty monolith known best for celebrity fragrances, is buying a color cosmetics manufacturer as part of a long-term business plan to more than triple its profits.

Coty is number one in the mass-market perfume business, credited with starting the celebrity fragrance boom in America. We can thank Coty for scents such as NY Chic (Olsen Twins,) Lovely (SJP,) Intimately (David and Posh Beckham,) Shania Starlight (Shania Twain) and L (Gwen Stefani.)

And since it’s a bit of a one-trick pony (they sign celebrities to a cute bottle, fill it with Kool-Aid and sell it in department stores), we’re betting this means we’ll see more of the same approach, except with actual makeup.

Are you ready for a Carrie Underwood lip gloss?

How about some eyeshadow from Jessica Biel?