On Friday, Diesel sent a handful of editors a party-in-a-box.

It had one pair of glow in the dark jeans, a glow stick, a whistle, a sugar-free Red Bull, Belvedere vodka, a black light and loads of confetti. Why? I wasn’t sure.

It turns out they’re throwing a party next Tuesday, October 27th. Though we can confirm it’s not in a box, it is in a secret location, with a secret special guest DJ and an open bar. They’re calling in Flash for Fun and there’s only one way in - with a bracelet.

How to get the bracelet?

Diesel is continuing its ongoing partnership with the world of music with its next big giveaway for Diesel Only the Brave.

Starting next week (Monday, in fact) the first 500 people to spend $117.50 on Only the Brave merch (yeah, not sure on how they arrived at the amount!) at select Macy’s locations will receive two tickets to a special private performance by Common (the face of the fragrance) at Capitale.

I’ve always been a Common fan. I like his music, his sense of style, his GAP ads, and find that he has a lot of interesting things to say. And free tix to any small live show are always a welcome addition to my calendar.

So if you need to stock up on some manly fragrance for yourself or someone else, you might want to make Monday your shopping day. More details on participating locations and the concert after the jump!

Congratulations to HEARTSREVOLUTION and The Terror Pigeon Dance Revolt!, the winners of Diesel:U:Music’s 2009 competition.

They’re embarking on a world tour for the next few months, stopping in cities including Berlin, Miami, Paris, London, Beijing and Tokoyo. They’ll be performing in New York at Webster Hall July 30th, along with Theophilus London, The Roots, Passion Pit and others. Tickets are free, but limited.

You can grab yours by showing up at participating stores in your favorite pair of Diesel jeans. That’ll be July 25th and 26th at Lexington at 60th Street, July 27th and 28th at 5th Avenue and 54th Street, and July 29th and 30th at Union Square at 14th Street. Giveaways start for all days at 5pm, and continue until supplies last.

Love Me: The LOVE staff, including Tim Clifton-Green and his perfect hat, spent the afternoon perusing The Armani Times. Rubbish Mag, one more reason we wish we lived in London (or Britt does). {LOVEblog}

Greener Pastures: This made us so giggly and excited, we’re a little embarrassed. There was not a cooler shade on the runway all season, and now it’s coming to real life. Hooray! {BeautyCounter}

Renzo to the Rescue: Sophia Kokosalaki apparently scored a big enough paycheck from Diesel to get her own company back too. Well played. {VogueUK}

Nine Daughters and a Stereo: There’s no headline better than the actual name of this model agency in Cologne of all places. Rick Owens and Raf Simons think they’re way cool. We agree. {DazedDigital}

But this is not your average competition for campus bragging rights.

Diesel is currently collecting submissions for Diesel:U:Music 2009 - where past winners include The Cool Kids and Diplo. And if they were, well, not a cartoon, we’re sure that Jem and the Holograms would have taken the title. (We died over this picture and simply had to use it.)

If we could play guitar or sing, we’d be all over this, as the two winning artists or groups will go on a world tour from July - November, get serious air time in Diesel stores and on their online radio station, and major incentives like studio space, merchandising help and video production.

Sounds just like the kind of break that changes lives, people. But the deadline is next Friday, so jump on this quick. Sign up for the networking site at DieselUMusic - there’s all kinds of other cool stuff to check out even if you’re just a music lover, not player.

If you win, we fully expect VIP passes.

“But just as royalty now has less attention than celebrity, so couture has lost its unique prestige, with the word bandied about by any high-end designer. And whereas fragrances produced from the mystique of haute couture once kept the houses afloat, now it is just as likely that a hip jeans brand like Diesel or a celebrity like Jennifer Lopez will have the perfume hit that has stubbornly eluded Lacroix.” Suzy Menkes, on the devastating news that Christian Lacroix has filed for bankruptcy protection

Pronto and Ideeli, two separate shopping sites, have joined forces to bring you that Alexander Wang bag.

It’s the black Donna hobo that every single model carried this fashion week. It retails for $795 but you can register to win it here for free.

If you need a pair of jeans to go with that bag, everything at Deisel is 30% off starting tomorrow, Friday April 17, through the weekend. You can print the coupons out here or just get them in store.

And lastly, you can win a $1000 shopping spree to Saks Fifth Avenue if you refer a few of your friends to CharityHapenings.org, a website that bills itself as the philanthropic hub of New York City where socials get their invitations to charity events and the chance to contribute to the philanthropies of their choice.

And let’s face, $1000 will buy you quite a bit at Saks come spring sales.

Way back in Fall 07, Miu Miu became the ringleader of the circus-y trend with their Harlequin collection, which reverberated across the fashion board, all the way from Topshop to Phillip Lim.

This season, the circus look was full-on at Erin Fetherston, Manish Arora and Diesel, making a certain pop princess look especially prescient.

—CARSON GRIFFITH—

Those lucky enough to get an invite to Diesel’s huge party on Saturday know it’s going to be a blast:

M.I.A., N.E.R.D, and Joel + Benji Madden all in one big warehouse, in Brooklyn, with tons of fashion kids and a red carpet curated by Starworks (read: lots of famous people).

But even the extravaganza that is a Diesel bash can’t necessarily contain this rumor:

That Britney Spears is one of the night’s surprise performers.

We heard it from an entertainment agent based in the city, and we’re like, “Nooooo!” and they’re like, “I don’t believe it, either, but that’s what the rumor is.”

So, you know, it could be like Kate Winslet for Vivienne Westwood - totally wrong.

Or it could be like Sonic Youth for Marc Jacobs - totally happening.

Fingers crossed, kids.

—PHOTOGRAPHY BY JEREMY KOST

We’re not sure how “Forest” channels “Diesel”, but we’re sure it’s meant to in this too-close-for- comfort copy.

The wannabe is from Heritage 1981 (sent in by a reader), Forever 21’s annoying little sister, and the original is from Diesel.

A cute DIY might be to try the effect with some spray paint and stencils, but only, of course, if you’re not planning on selling it!

Hedi Slimane doing jeans for Diesel might not be the most shocking rumor out there, but it does leave us wondering when denim lines became the new Target.

Though rumors of a Slimane/Diesel collaboration have been circulating for a while, WWD sounds confident the project will materialize soon. Apparently, Diesel owner Renzo Rosso aims to court an even more exclusive customer with the new Red Collection.

We hope the collection includes jeans for girls, too - and that they’re not so skinny we can’t wiggle our way into them.

So now, Alber’s at Acne, Hedi’s at Deisel, and Marc’s already done Wrangler - how about Luella for 18th Amendment?

Diesel needs a women’s press manager, like now.

If you want the job, you…

*Have previous fashion PR experience.

*Live in NYC.

*Love Diesel, love denim, love cutting-edge culture, love music, love runways with crazy holograms.

*Are connected with fashion editors, stylists, and hangouts.

*Are smart enough to send a really good resume and cover letter to Erin Hawker, erin_hawker@diesel.com.

Bonne chance!

Everybody knows…

Diesel is so about the faces…

—PHOTOGRAPHY BY JEREMY KOST

For more, check out RoidRage.

Recently, Galliano announced a partnership with Diesel to make children’s clothes.

But is he also starring in their new ad campaigns?

Witness this smoldering billboard, an ad for Diesel’s new fragrance, which features an urban matador selling a sexy scent.

If we didn’t know any better, we’d swear it was our favorite Johnny (next to Depp, sorry). And even though we’re sure it’s too good to be true, we think if Galliano ever needs a stunt double - maybe for one of his riskier catwalk entrances - he’s now got his man…

Meanwhile, do you think Diesel wanted a Galliano-esque figure selling their smell? Surely, they must have realized the resemblance.

We’ve always thought a guy with great style is even cuter than a guy with a J. Crew face.

Apparently, Diesel agrees -

They’ve just started a dating service to match denim fans with like-minded (or at least like-dressed) mates.

To break the ice, a group of Diesel models are available for contact on the site - and they’re contractually obligated to send you a note back.

Those more fearless can upload their own photo onto Diesel’s site, link their MySpace page, craft a little blurb about themselves, and wait for the love connection.

Besides being brilliantly interactive, the move seems like a good and sneaky way for Diesel to cull customer info:

Imagine knowing the basic looks, preferences, and MySpaces for thousands of your shoppers.

We haven’t been brave enough to post a profile yet, but maybe it’ll go something like this:

“Rehab Jean addict seeks silly, smart boy who understands Entourage is fiction and won’t wear skulls.

Likes: straight-leg, dark-wash.

Dislikes: corduroy, potheads.

No cuffs, please.”

We love this Thursday Styles story about the reopening of the Miu Miu store in SoHo – the description of Miu Miu as a bratty, overweight, rebellious party girl is so spot-on.

“This change signifies that Miu Miu is no longer content to be the bratty kid sister of Prada, the elegant snob. Miu Miu wants her own room now; she doesn’t care anymore if Prada thinks she’s tacky. She’s a little overweight and doesn’t give a damn. She knows how to party, defy parental supervision and skinny-dip in hotel pools — Miu Miu’s last model/mascot, after all, was that rebel-without-a-thong Lindsay Lohan. Ciao, Prada Lite. There’s a new Miu in town.�

This got us thinking about a party full of personified designer brands and what they would be doing – bratty Miu Miu would cut bathroom lines with Heatherette (interpret as you will), slutty Dolce & Gabana might hit on your boyfriend (again), Diesel and DSquared would desperately try to get down with the cool kids, while Marni and Chloe quietly date indie rock stars and host insane parties in their basement, all while pulling Straight As.

But would Burberry Prorsum feel a little left out of the clique?

—ALISON COOL