If the recent barrage of fashion-based reality TV makes you wish for some more reality with your TV, tune into the Sundance Channel tonight, when Stella McCartney appears on Iconoclasts (you know, the show where famous people interview each other) alongside artist Ed Ruscha.

We especially love the clip at left (just for you!), where Stella actually explains the meaning (and point) of creating organic clothes, something that would probably make our uncle say, “please keep that hippie crap to yourself”, in a way that pretty much anyone can understand.

The show airs at 10pm EST. Don’t forget.

“It’s a survival instinct. But I think, you know, they’re all as bad as each other. I mean, you look at the [art] dealers, it’s a heavy show you’re playing with there. That’s as bad as any retailer I’ve ever come across. It’s the same kind of thing, it’s selling, selling and selling.” - Stella McCartney, in an art world vs. fashion world conversation with artist Ed Ruscha, on an upcoming Iconoclasts.