The old adage is that sex sells.

Certain brands—Calvin Klein, American Apparel and Emporio Armani—often bank on the appeal of skin for their notorious billboards. The CK jean-clad orgy (which has now been replaced by the slightly tamer scene of Doutzen Kroes in a red bikini) billboard was right by our offices.

There has been high public outrage and disgust over these billboards. But these companies are obviously not backing down anytime soon (Calvin Klein is a veteran in causing scandals with their ads—Brooke Shields and her jeans, anyone?), because they also know those other words of wisdom: bad press is better than no press. The Huffington Post has put together a slide-show of the most scandalous New York City billboards, in case you need proof.

If you’re at the office, you’re probably counting down the hours ‘til the holiday weekend kicks off. We think those hours pass more quickly with eye candy.

And today that comes to us from the Daily Mail in the form of Posh and Becks’ latest Emporio Armani ad campaign. As the paper notes, the large rope that was featured in David’s last solo venture makes repeat appearance.

But we’re more into Victoria’s hair (aside from their glistening bodies, that is.) We’re long-time fans of the high pony. And while we won’t be sporting one that sticks straight up in the air, we do rather like the idea of adding a braid.

Even you Beckham-haters have to admit they look pretty smokin’ right? We hope they keep doing these underwear ads for many seasons to come.

Not Tweeting: Coco Rocha doesn’t do the Twitter thing. So if you think you’re following her every move, right down to a supposed internship at Vogue, you’re sorely mistaken. {Oh So Coco}

Bare Becks: Mr. Posh Spice unveiled his latest undies ad for Emporio Armani in London yesterday. This is one campaign we will never, ever tire of. {Vogue UK}

Don’t Be Koi: A new “international ambassador” arrives in New York today. It’s a giant fish. Really. {Elle}

BFFs: Marc and Anna Sui chat about tats, Garren and the Motor City. {Style}

Very Shady People: Thursday Styles gets their investigative journalism on…about round sunglasses. {NY Times}

His and hers towels make us giggle.

His and hers underwear ads positively thrill us.

We think this might be history in the making. From now on, for every nakey David Beckham for Emporio Armani Underwear ad, Victoria will get one to match.

WWD reports that Mert and Marcus have already shot the Spring 09 campaign starring Posh, whom Giorgio calls a “style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.”

Her body should also add some “great excitement” - we haven’t seen Posh in her underwear since that steamy W shoot over a year ago, since which her fashion cred has skyrocketed with a starring role in the Marc ads, a well-received line of Roland Mouret, ooops, her own, dresses and front row seats on major runways.

On another note, whatever happened to the Beckham reality show?

Josh, is that you?