We swung by the new Eryn Brinie store this morning.

The Korean label opened their first American outpost in Soho in September. Nothing - not coats, bags or boots - costs more than $250; nothing, as far as we can see, is a rip-off of a runway design, and we want all of it (in fact it’s probably the first time we’ve ever shopped before 10am).

Neutral tones dominate the laid back, semi-slinky line. The spring collection includes lightweight knit sweaters over ruffled slips, high-waisted skinny pants with structured tuxedo jackets, loads of mini-skirts and super soft tees in that perfect shade of grey.

Patent leather bags and flats come studded or rhinestoned, scarves are all shapes and sizes, and there’s a small selection of costume jewelry.

Basically, Rachel Zoe called in one of everything - and she won’t give it back.