Today’s WWD reports that Hearst is suing a new Vegas hotel chain over their name:

Cosmopolitan.

The magazine giant thinks Vegas women will confuse the hotel with its magazine, and think that a tacky oasis of bikini waxes, nameplate necklaces, and one night stands will compromise the integrity of their pages, which are filled with bikini waxes, nameplate necklaces, and one night stands.

You can see where we’re going with this, so we’ll stop.

But just like Jordache getting touchy over Gossip Girl’s “XOXO” tagline, this new crackdown on the Cosmo brand might have bigger implications:

For instance, what happens to the drink?

Can Hearst sue HBO for name-dropping Carrie Bradshaw’s favorite cocktail? Will New York bartenders simply rename it “The Bradshaw” or “The Big” or the “You Must Be a Tourist Because You’re Drinking This”?

And furthermore, when do we get to sue The Soap Network for their awful Fashionista Diaries?!

August 2007: It was the quote pulled ‘round the world. Fashionista Diaries’ cast member Nicole told everyone that her favorite designer was Juicy Couture.

Fast forward to September 2007: Karlie Kloss, Teen Vogue cover girl, adds Juicy to a “three way tie” between Miuccia and Marc.

And then last Thursday, veritable cute girl Emma Roberts, talks shop with Stacie Farber, and sandwiches the suburban staple between Luella, Marc, and Miu Miu on her list of favorites.

Are they paying these girls to say this? Do adorable, rational teenagers with access to anything money can buy really choose Juicy over say Charlotte Ronson or Trovata?

Because if so, we are really out of touch with high school girls…

—BRETT KANE

Top Model winners end up in J.C. Penny catalogs, and Project Runway designers sometimes work for Urban Outfitters. But has a “Fashionista Diaries” chick actually scored a high fashion position?

We hear Bridget Helene, the former Seventh House PR intern who earned some infamy on the SoapNet show, has scored a job at Vogue - sort of.

According to our source, the 25-year-old was recently temping for Vogue’s fashion department, after a chance meeting with Anna Wintour at Conde Nast. Though she worked full-time for several weeks, the magazine couldn’t keep her because House and Garden staffers are scrambling to be placed at other Conde titles, now that their venerable (and beautiful) magazine has shuttered.

If she doesn’t go back to Vogue, she could get placed at another big fashion title, which would be very exciting for her - although if magazines don’t work out, she could ask her talent agency to send her back to TV - especially since The Fashionista Diaries is in negotiations for a second prime-time season.