“You have to offer something that feels produced, because that’s what you cannot have on Internet. You have to reinforce all the good things magazines are there for and eliminate everything else.” —Fabien Baron to The Daily Beast on what he’s doing at Interview this time around and magazines in general.

What Did You Think?: Hadley Freeman wonders whether or not it’s really true that models subsist on coffee, cigarettes, vodka and champagne. Just for the record, we’ve seen them eat sandwiches, with champagne of course.{TheGuardian}

Risky Business: Karla Martinez just left her job as Market Editor at T, The New York Times’ style magazine, for Karl Templer at Interview. {FWD}

Surf’s Up: Yigal Azrouel took a trip to Costa Rica & took lots of pretty pictures. What we’d have given to be on that boat… {TheMalcolm}

Too Good: Mickey Boardman, Sam Shipley and Jeff Halmos will be manning the dunk tank at Bird & Vena Cava’s Fashion Week Block Party. It’s over 90 degrees outside & we love all those people and it pretty much sounds like heaven. {Refinery29}

“…is SO sick of hearing all the crying and whining from Interview Magazine peep. No matter how much I love you guys, you all need to just off yourselves and get it over with while you still have your dignity. Half the staff will be working at Cat Fancy Mag in 6 months anyway.” — an Interview employee’s Facebook status last night.

Now You See It: Photographer Greg Kadel shot an editorial titled Come As You Are for Australian Vogue and released an early shot to models.com. In the actual magazine, they’ve airbrushed out Abbey Lee & Cat McNeil’s nipple rings. So, the title’s kind of funny. {Frockwriter}

About That: Those Sex and the City auditions were yesterday. Here’s a sampling of the crowd looking to linger behind SJP & Co. in the film’s sequel. {Interview}

Babies’in’Fashion: Cynthia Rowley’s designing a line of baby clothes for Babies’R’Us. It’s called Hooray, launches in 2009 and she’s been “dying to do baby clothes for a long time.” Because designing bibs and diaper bags gives her something a runway doesn’t? {PRNewswire}

Better & Better & Better: As if there’ll be a moment to breathe during London Fashion Week, now you’ll have to squeeze in the National Portrait Gallery’s Twiggy exhibition. {Telegraph}

POP This: Here’s your first peek at Dasha Zhukova’s POP. Looks good so far, and love anything that pairs “Margiela with Westwood, McQueen against Watanabe’s padded extravagance,” though she should stop defending herself. {Fashionologie & Interview}

Fall, For Serious: Candy & her team at Style just released their fall trend report. We’ll avoid Party Like It’s 1983 since we just barely missed that the first time around, but fully embrace Boudoir Crossing and Biker Brigade. {Style}

Rad Rad: If you’re not yet familiar with Rad Hourani, get thee to a lookbook. The dude’s going to be major. {Jak&Jil}

Biggie, Biggie, Biggie: Just how many of these bracelets on one arm would be too many? We can’t make it past the jewelry counter at J.Crew lately. Seriously, someone is doing their job very, very well. {J.Crew}

Model Citizen: Meet Damaris Lewis. She’s from Brooklyn, she’s eighteen, she’s the face of YSL and after watching this, you’ll want to eat pizza with her. {NylonTV}

So we haven’t weighed in much about all the drama that’s been going on at Interview this week, with Fabien Baron’s reinstatement as editorial director and the myriad changes that is bringing about.

But late yesterday The Daily got a hold of ousted editorial director Glenn O’Brien. And, wow, did he have a lot to say.

We’ve had some crappy jobs in our day…and some that didn’t end so pleasantly. But saying, on the record that “It’s like a Greek tragedy. Like watching a company going insane, instead of a person” is major for a media vet. And makes us seriously concerned about the state of affairs at their Soho offices.

We love Interview and always have. But it sounds like things are even messier than we thought. Is there any way that this magazine can survive, especially in this economy? In our opinion it doesn’t seem likely.

Blonde Ambition: Sessilee lightens up in Vogue Italia. We rather like it. {FashionGoneRogue}

Dirrrty Riot Grrrls: We can’t wait to see what sartorial decisions Christina Aguilera makes based on her new musical collabo with feminist trio Le Tigre. Maybe she’ll bring back some weirdo pants just to spite Lady Gaga. {Popwatch}

The Baron Returns: Fabien’s back in at Interview. We get why they need his creativity, but still haven’t quite decided what the upside is for him. Word has it much more staff shuffling is to come. {FWD}

Model Girfriend: Kanye’s lady (or maybe ex?) Amber Rose just signed with Ford. We’re supposed to see him at a party tonight…stay tuned tomorrow for updated relationship status. {Racked}

Divorce, Supermodel Style: Peter Brant’s security folks allegedly got a little hands-y with Stephanie Seymour this weekend. It’s all very War of the Roses. But are the only ones secretly hoping this leads to a reunion with Axl? {E!}

Even More Drama: Peter Brant is not having a good week. Things aren’t going so well with Glenn O’Brien over at Interview either. {WWD}

My Girl Wants to Party All the Time: Steven Meisel gets up in the club, ’80s style for Vogue Italia. {Models}

Going Swimmingly: Giles Deacon is launching swim. He researched the collection by hanging out poolside at the Chateau Marmont. Somehow he forgot to invite us to come along. {Vogue UK}

Pop-up shops are all the rage this past year: Target, Puma, Pam Hogg, et cetera. But what about pop-up shops for other things?

Books and magazines to be exact. LOVE blogged that Angela Hill, who manages book selection at Dover Street and Colette in London, yesterday opened a pop up shop of books at St. Martin’s Lane, with a pretty serious collection of vintage fashion magazines (Interview, Ritz and 19 Magazine among others) and some pretty cool art books. It will be around until late August.

We’re green with envy, of course. It seems that so many our cool archival stores have been forced out of business in NYC. And we miss them so. All the more perfect time for a pop-up. Of course, we will then likely become hermits, hidden away while pouring over old issues of The Face and Vogues of all nationalities. But who says that’s a bad thing?

—AMANDA JEAN BOYLE

Wu’s New Lady: Iris Apfel will serve as inspiration for the designer’s resort show next week at the Greenwich Hotel. Bring on the eyewear, please. {FWD}

Scarlett’s Posing Again: Johansson is the new face of Mango in a campaign shot by Mario Sorrenti. She’s also recorded a Serge Gainsbourg/Brigitte Bardot-style album with Pete Yorn. Seriously. {Style} and {Billboard}

Random Fun Photo: We love when people find fashion (and Chanel) in the most unexpected of places. {J’AdoreJoey}

Before There Was Topshop: BIBA’s Barbara Hulanicki chats with Glenn O’Brien about drawing for Vogue, the mail order biz, and Barbie’s bad taste. {Interview}

Guess Who?: Gucci’s finally cracking down on Guess for their interlocking ‘G’ logo. Wonder what took them so long? {Bloomberg}

That’s What He Said: Olivier Theyskens likes fashion parties , but he’d rather smoke cheap cigars and pee in the Seine. We’ll see him at the former, thanks. {Hint}

Broken Brants: Stephanie Seymour just filed for divorce from her husband of sixteen years/owner of Interview Peter Brant. Poor thing’s sleeping in the maid’s quarters, probably surrounded by Alaia. {NYMag}

“Designers always say, ‘Gray is the new black,” and the next season say, ‘I can’t do one more gray piece.’ Where does it go? How come the loyalty vanishes? Why don’t you love gray every season?” —Stephanie Seymour interviews Alber Elbaz in the new Interview.

Inner Demons: Garance battles herself over matching scarves to shoes, hats to pants. When/why/how is it not ok? {GaranceDore}

Early to Bed: If someone bought us this pillow…well, we won’t say what we’d do. {Barneys via FWD}

Jealous Much?: Sigrid Agren interviewed Karl Lagerfeld backstage at the Lagerfeld show in March for Interview. He starts out asking her, “Who has the idea to name you Sigrid?” {NYModelManagement}

Indulge Us: Can someone tell me who makes this dress? {Jezebel}

Wild Earth: Yoox launched an eco-friendly version of their shopping site in honor of Earth Day. It’s called Yooxygen, get it? Like oxygen… {Yooxygen}

“The Italian woman shows herself off, but in the end she’s not so obsessed with sex. The American woman, on the other hand, is obsessed with the idea that she might pick someone up.” —Tommaso Aquilano in Interview.

Ingrid Sischy and Sandra Brandt just got named International Editors of German and Russian Vogues.

The duo’s already been contributing to both Spanish and Italian Vanity Fair since they launched last September, and Ingrid’s been a contributing editor for Vanity Fair US since 1997. The Conde Nast press release says, “Ingrid and Sandy are a unique journalistic team, full of ideas and with strong ties to the worlds of Hollywood, fashion and the arts.”

That dose of Hollywood might be perfect for Vanity Fair but it’s fashion they’ll need to keep up with Aliona Doleteskaya at Russian Vogue. Which we guess explains their much discussed presence and frantic note-taking in almost every front row in Paris.

As for sharing their handful of international jobs, we wonder what would happen if one was sent to German Vogue and one sent to Russian - does splitting them up dilute their genius?

“If I were in a band in sixth grade I would have called it The Banana Republic Club.” —Derek Blasberg, while interviewing Alison Mosshart in the new Interview.

—PHOTOGRAPHY BY JEREMY KOST

Today is Britney Spears Re-invention Day.

The 90’s pop tart’s launching both her Candie’s campaign and her new world tour which means she’s back to being a girl after being a Rodarte-wearing woman for a moment.

We’re drawing a twisted parallel to Interview - one of our favorite magazines that just can’t make up its mind. Its inner turmoil is awfully public and its readers are awfully confused. When Fabien Baron and Karl Templer took control last summer, they bled fashion into the magazine with a heavy dose of rock n’ roll edge. Kate Moss landed the inaugural cover, Stephanie Seymour was named Fashion Contributor and there were models in Margiela all over the place.

But now, with Baron and Templer out and Paris-based creative team M/M in, they told The Daily they’re going for “model-lite editorials” and a more retro design - not so interested in being on the cutting edge of the fashion world, apparently, which is strange since we’re pretty sure those who inhabit it are the ones who read Interview.

How much can a magazine drastically change its appearance, content and focus before seriously alienating its readers? More importantly, while all the controversy and behind-the-scenes drama has garnered Interview loads of press this past year, at some point, might it not be best to handle the changes and transitions quietly and let readers learn for themselves what is changing, instead of publicly and loudly declaring a new mission every eight months?

“I would gather these scrapped photos from the garbage, put them in an envelope, and organize them later at home. I separated the blonde women, the brunettes, the black women, and the men, too, into long hair, short hair, mustaches…” - Azzedine Alaia, on his childhood job at the police station’s photo ID department (we think he must have been a muse for Amelie), in Interview.

Stella McCartney’s interviewed Kate Hudson for the January issue of In Style.

Stella asks the actress about the pros and cons of being in a relationship and what it’s like being a single mom - the usual.

But In Style’s Managing Editor told WWD, “Yes, we would certainly pair up celebrities again.”

They think it elicits the most candid interviews which should hold true in this case; the designer and actress are close friends.

But with the exception of Interview (which has been doing this since Andy handed it out on Soho’s corners), it’s like when magazines started ditching models in favor of celebrities. And if this continues like that, well, we can only imagine a magazine written by celebs, starring celebs and about celebs.

And we’d rather not.