Well, now it seems that Sasha Pivovarova isn’t the only Sasha in the fashion world.

This weekend, Variety ran a small but smirky story about Sacha Baron Cohen, the artist formerly known as Borat (and also Ali G, yo!), whose latest prank is playing Bruno, a flamboyantly gay fashion reporter from an unknown chiffon wonderland.

According to the Hollywood trade paper, several odd incidents involving a foreign fashion writer have been written up in local crime logs and also reported by regional Associated Press bureaus.

Looks like he’s got everyone fooled, though it’s not like he’s made a trip to Fashion Week.

Meanwhile, girls around the country are hoping Borat’s wife, Isla Fisher, is part of this whole practical joke, and that’s why she’s wearing the stupidest outfit ever for her next movie, Shopaholic.

Sadly, it doesn’t seem to be a prank.

Buying a brand-name flash is nothing new in film and television - in fact, when she was in college, Faran remembers helping the product placement department on the Dawson’s Creek set with some strategically scattered bottles of Clean & Clear foam wash.

So the news that Sex and the City will earn Sarah Jessica Parker and its other producers at least a million each in name dropping is annoying and a little bit tacky, but certainly unsurprising. After all, part of Carrie Bradshaw’s adorable appeal is in the way she substitutes clothing labels for love.

But when The New York Times released its piece today on SATC’s internal marketing, they left out something we’d consider pretty crucial:

How much, exactly, are these brands paying to be mentioned by Charlotte or Samantha?

We did a bit of yellow journalism and had a Hollywood source who’s worked on several chick flicks report back to us:

“For that movie, they’re paying quite a bit - probably the same amount they’d pay for a celebrity to come to their fashion show [from $10,000 - $60,000]. But if they needed to cut a deal - like shooting at Fashion Week - then there could be some wrangling, like, you can only shoot in Bryant Park if Samantha drives a Mercedes Benz around town, otherwise, you can’t do a Fashion Week scene.”

And what about for Shopaholic, the latest girls-will-only-get-boyfriends-if-first-they-get-shoes movie?

“Well the interesting thing about that movie is that in the script, all the brand names are done by voice over. That’s the last thing ever done for the movie, the voice overs. So if Isla Fisher is supposed to be talking about Moschino, but that brand won’t cooperate with the movie’s legal or financial demands, they can just change the brand to someone who will before the movie’s released.”

Ah, speculation. So, so fun.

In the upcoming Confessions of a Shopaholic, Isla Fisher’s character carries a black and white Stephen Sprouse for Louis Vuitton bag.

We know this because no matter where we go in the city, we can’t escape the set. We’re constantly explaining, “We work there!” or “We live there!” to get past the pushy clipboard holders hollering for us to get off the sidewalk.

A good friend happened to snatch a bit part in the film the other day, after which she sent this picture from Victoria’s Secret with the subject, “Look! They’ve already ripped off Isla’s bag!”

Victoria’s Secret poor, but blatant rip-off will probably be the first of many to come. But we hope that instead of an influx of fakes, everyone breaks out their original Stephen Sprouse bags because really, they’re the brightest, most fun status bags ever.