What do you do when everybody’s shopping money is either disappearing or being stored away, but you really need to sell the one thing your company’s known for?

Collaborate with a big name of course. That’s exactly what J Brand is doing for Fall, since they just signed Hussein Chalayan for a capsule collection to hit stores at summer’s end.

J Brand, whose jeans hover in the almost-$200 category and are sold at department stores like Neiman Marcus, is probably hoping a London-based, avant-garde designer can give them the touch of mystique one probably needs to push overpriced denim these days.

But we’re just wondering which way this one’ll go: The normal J Brand jeans but with a few extra flourishes for an extra $80 per pair? Or “out there” denim that’s cheaper than Margiela’s?

J Brand, the jeans often worn by Claudia Schiffer, Kate Moss and Cindy Crawford, is launching a new denim line for those of us who don’t make a living from being super thin and super tall.

The line, J Brand Blue Label will consist of three styles - The Scarlett (low-rise with a cigarette or boot), The Catherine (mid-rise with a cigarette or boot), and The Monroe (mid-rise that fits looser in the hips and thighs).

The jeans will have a more generous cut in the leg and contoured waistbands to fit curvier girls. Each pair is between $158 and $178, and will roll out completely by August after an exclusive launch at Bloomingdale’s this July.

So that makes: J Brand Blue Label, for girls who aren’t stick thing, Paige Denim Petite for MK+A-sized girls, James Jeans for those looking to draw attention to their ass - is everyone that much closer to being able to find the perfect jeans?

Did hell just freeze over?