The International Herald Tribune’s hosting a conference in Berlin right now.

Techno Luxury’s the theme and Christopher Bailey, Jefferson Hack, Claudia Schiffer, Tomas Maier, Natalie Massenet, Frida Giannini and Prada’s Tomaso Galli will take turns speaking and answering questions about new technology’s effect on the fashion industry - blogging, twittering etc.

Top quotes (via Twitter of course) so far:

Federico Marchetti: The Marni online store is already the biggest store they have in the world. —Business of Fashion

Natalie Massenet says fashion bloggers contribute to 5% of Net-a-Porter’s sales. —Bryanboy

Massenet of Netaporter says that 25% of sale are returned. But as the store is in “every city in the world” that is not so bad. —The Moment

C[hristopher] B[ailey]: From Facebook, we understood how many of our young fans were entering the Burberry brand through fragrance. —Business of Fashion

You can tweet questions for Claudia Schiffer @IHTluxury right now - she’s up in two hours.

Best Of: Now that Fashion Month is actually and officially over (too many forgot about Giles yesterday), the best of the month’s fashion’s been rounded up for your viewing pleasure and consequent envy. {Style}

Watch Out: Just in case you were trying to ignore her, two days after Becka Diamond was named NylonTV’s newest host, the actress is Who What Wear’s Girl of the Month - a coveted title that means she’s not going anywhere. {WWW}

Real or Rubbish: There’ve been a few whispers suggesting that once Condé Nast finishes their 25% cuts, they’ll bring Elle on board from Hachette. In that case, does Condé own every mainstream fashion magazine? And imagine a holiday party at which Katie Grand, Anna Wintour and Joe Zee all answer to the same boss. {FWD}

At this point in the game, the only way to possibly survive is to inhale coffee and water all the time.

So my first stop at the Topshop Unique show yesterday afternoon was the bathroom. Down a hallway and around the corner, I almost ran smack into Jefferson Hack and turned as bright pink as my new brogues. The ladies’ room itself was empty save a woman in a grey hat and strappy snakeskin sandals brushing her teeth. Once in a stall I thought, wait, no, really?

It was. Do you know how hard it is to wash your hands next to Kate Moss brushing her teeth and not stare? She was apparently distraught over someone trying to take her picture. Hopefully someone explained that all anyone wants to do is take pictures of Kate Moss and that she probably shouldn’t attend fashion shows if she’s decided to turn camera shy.

The show itself, styled by Katie Grand and opened with Dree Hemingway, featured more wacky 80s gear like last season. There was oversized studded denim layered over what looked like neon latex suits, brightly colored dresses, messy hair and and a whole punk rock jock thing - think studded letterman jackets - that was like Alex Wang on acid.

It was fun to watch, but a bit hard to give my undivided attention with Kate Moss present.

I got to Marc at 7:45 - the earliest I’ve ever been in my entire life.

There was a line for ticket holders and a line for not ticket holders. I’m not sure what happened to the latter because my ticket was turned over, flipped upside down and the beefy security guard even read the serial number. Once inside the boiling hot white box I was told a) the girls were painted white and b) Lady Gaga was definitely coming.

I stationed myself behind Katie Grand, Juergen Teller and Jefferson Hack (down the row from Rachel Zoe and across from Anna and Bee) and soaked in all their British (and I guess German) brilliance. At 8:03, Perez Hilton was still by his lonesome and the two conspicuously empty seats were filled with Madonna and Jesus. PR’s panicked, “Lorenzo swore he’d take care of it!”

Iris Strubegger opened in a charcoal coat belted over something cream with a very white face and very Geisha shoes. Ruffles followed on suits, dresses, skirts, bags, scrunchies, they came in tulle and wool and cotton and anything else. Karlie wore a military coat, Stam rocked a black cut-out jacket and Vlada had her bra on the outside. The show ended with a series of beautiful dresses, hand beaded white over nude tulle and cream ruffles edged in black all over slightly loose nude mesh leggings.

Lorenzo and Gaga did show up about twenty looks in. Photographers went nuts, do we photograph the clothes? Madonna? Gaga?

Clothes please.

Rankin’s set to launch a double exhibition at the Old Truman Brewery on London’s Brick Lane at the end of the month.

Part one will cover the photographer’s epic history, running the gamut from personal projects to political and celebrity portraits and everything he’s dabbled in in between, including hopefully some of his original work for Dazed & Confused (which he co-founded with Jefferson Hack).

The second part of the show is a kind of brilliant commentary on the nature of celebrity these days. He’ll cast 1000 people - total unkowns - based on their style, personality, whatever and string them through hair and makeup to the front of the camera to the actual exhibition wall in fifteen minutes to “comment…on the glamorisation of public figures in an age of celebrity obsession.”

The exhibition runs from July 31st to September 18th which means we’ll be skipping out of New York at least one day early.

If you were at the top of the fashion pile what would you drive?

Well, the newly unveiled Jaguar XK and XJ, of course. Last night, we learned that Jefferson Hack, Matthew Williamson, Rosamund Pike and Elle McPherson all have their orders in.

And if you were a recently named beauty brand ambassador for Chanel, what would you wear? Duh, Chanel. Wrong. Try head to toe Topshop, which is what Poppy Delevigne wore last night at the unveiling of the of the car. Though she pretty much made up for that by bringing her dad as her date. Cute.

Do tell…what do you think is the most fashionable ride out there? Also, if you can explain Elle McPherson doing Kate Moss months later, that would be great too.

—CHARLEY B.

Uniqlo Love: Here’s your first look at Shipley & Halmos for Uniqlo. Is it just us, or is it almost better than the real thing? {Nylon}

Vogue Showgirls: Hamish Bowles went to Rio and found this headdress. What we’d give for a day in his life. {VogueDaily}

But What: The LSD twitters, “Shooting at Rag & Bone studio.” But we want to know what Lauren, what are you shooting?! {Twitter}

I landed in Paris this morning, grabbed my tickets and pranced through Paris’ gloomy rain to the Boulevard Faubourg de Saint-Martin for Gareth Pugh’s Fall 09 show. There, a surprisingly small group of people stood behind a curtain in a tiny black room before being ushered into a make-shift movie theatre.

I knew something was up when they handed me a credit sheet declaring, Model: Natasa Vojnovic. Natalie emailed, “Is she listed for every look?” Before I could respond, I realized I’d be watching the same video that everyone around the world (or every fashion obsessed person around the world) would be watching live on ShowStudio.

Granted, I was watching it in a mini-warehouse, full of three white benches, Suzy Menkes, Sally Singer, Lauren Santo Domingo, Jefferson Hack, Pugh-wearing London kids, Rick Owens and loads of dry ice-induced smoke. People actually smiled during the video, so impressive were Natasa’s warrior dance moves, not to mention Gareth’s collection, before hopping to the back room to congratulate the soft-spoken designer on a kind of historical fashion moment.

We finally left to grab a bite to eat in between the show and the party, our only regret that we wouldn’t get to see the nailed bodices and pleated trousers in person - until Natasa Vojnovic turned the corner, charging across the cobblestones, arms linked with Kate Lanphear and trailing a Gareth cape - which means Paris Fashion Week is off to a grand start.

A while back I said I want to be the kind of woman who wears Bottega Veneta when she grows up. For now, I wish I was the kind of girl who wears Giles Deacon.

Yes, I know, few people actually wear Giles, but those who do are really fucking lucky - the man is a genius. Which must be why the security was prison-tight. At the door:

“Hack. Jefferson Hack.”

“I’m sorry sir. What did you say your surname was?”

And then I heard this:

“I’m his sister! I don’t need an invite!”

“Everyone needs an invitation, ma’am.”

“But I’m Giles’ sister!! Look, here’s our Mum!”

Once in, I stood atop a platform in the darkened, ridiculously small, overly packed, green-tinted venue to try and take better pictures (I’m working on it, I swear) and watched one of the best collections I’ve ever seen walk down a runway.

Fresh, stellar, amazing doesn’t begin to describe it. The clothes - chunky knit ball skirts with corseted tops, violently studded and spiked shift dresses, massively jeweled t-shirts, stiff strapless dresses in gold silk and grey wool - were unreal. The energy was through the roof, and though I’ll admit the furry hot dog outfit kind of threw me for a loop, everything from the Stephen Jones hats atop the models’ heads to the slouchy platform boots on their feet was perfect.

I know I’m gushing. But really, it was brilliant.

This morning’s Christopher Kane show opened quietly - the clothes, I mean.

The internationally packed front row, including Jefferson Hack, Anna Piaggi and Vivienne Westwood, and its consequent flashbulbs weren’t quite as calm.

Kane’s collection seemed to be moving in a menswear direction. He opened with blazers and oversize knit sweaters over slightly flouncy skirts before breaking out the layered sheer dresses with velvet stripes and sort of Elizabethan details. Jessica Stam wore an intricately bodiced pink party dress and the shearling motorcycle jacket Hanne layered over her ruffled party dress was perfect.

Shoes were either velvet cage heels or flat patent oxfords. Make-up was minimal, the jewelry non-existent and the music sounded like the jungle.

If Kane’s giant $7000 paillette dresses could can sell out of Net-a-Porter in a day, we give these an hour. It might be the best collection so far.

Le Book has been holding their Conversation Series for a little over a year.

Each time they host an international event, they bring together two important people from within the fashion industry, one creative, one business, to interview each other and dicuss how they came to be who they are now.

The second round’s just gone live on their site.

You can watch Jefferson Hack and Nadja Swarovski discuss her family’s crystal reign or Andre Balazs define luxury to WSJ’s editor Tina Gaudoin.

Or, if you prefer, you can watch Vogue contributor Loic Prigent interview Balenciaga’s president, Isabelle Guichot.

Beats reality TV.